How Do I Get Paid From Broadcasting?
- 1). Study the broadcasting industry and job market prospects to ascertain where the best opportunities are. Although job prospects on the creative side are generally scarce and offer low pay, job growth remains strong in engineering, advertising, station management, consulting and marketing. If you have special skills or training in these fields, you will have more options.
- 2). Further your formal education. Getting training in a related field also improves your chances of employment. Even if you cannot commit to a full course load at the university level, you can take some distance learning broadcast courses or night classes at your local community college or vocational school. Nearly all of these classes offer internships and job placement programs, which can open many doors for you.
- 3). Network with other broadcasting professionals both in your local area and online. They will often have inside information as to where jobs are available or are soon to open up. Having friends in this business leads to far more job opportunities than browsing the classifieds section of trade magazines. In the world of broadcasting, it is more often who you know than what you know.
- 4). Supplement your income or help keep yourself afloat between jobs by doing voice over work. Send your aircheck around to advertising agencies and post demo reels on Internet websites that specialize in matching voice talent to prospective producers. If you can sing jingles, do foreign accents, specialty voices and characters, you will be even more likely to get calls for voice over gigs.
- 5). Sell your own advertising. If you are motivated and have a show concept that will sell, approach local, regional and national businesses to sponsor your show. Not only will such a commercial sponsorship pay your salary and production expenses, this also looks very attractive in the eyes of a radio or TV station Program Director, who might be considering picking up your show.
- 6). Make extra money with an Internet radio show. While there are very few salaried positions in web broadcasting, it is certainly possible to make your Internet radio show pay. It may start off as pocket change at first, but as your audience grows, so will your advertising revenues. You can make additional dollars from selling merchandise in your online store and offering a pay-per-download archive of previous shows.
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