----------
A promotional item is goods given away with
no charge to the community in an endeavour
to sanction a company or boost awareness in,
or sales of, merchandise or service. Promotional items are
often scattered at trade shows,
used in direct mail and as an ingrediant of guerrilla promotion
campaigns.
Promotional items are useful in increasing
sales by increasing brand and business awareness. For illustration,
visualize a small pad with 25
pages. Every page has your logo printedon
it. At a charge of 50 cents, that works out to be 25 impressions
at 2 cents an impression. Now, if that page gets
passed on to someone else, the amount
of impressions increases and the cost per impression consequently
decreases. This can be an exceptionally cost effective
means of promotion and promoting your company,
provided it is done right.
Promotional merchandise should be used to strengthen
your identity, key message and benefits. To choose the right
product you have to identify the difficulty you desire to resolve and next establish your objectives.
For illustration, do you want to:

• Increase Company Awareness


• Provide incentives for customers to purchase larger quantities


• Thank an employee or customerorder46Increase Brand Awareness


• Build web traffic


• Boost sales

Once you have selected your intention, you can
then begin to map what promotional items will
best fit and achieve that purpose.
Remember, promotional products
are price effective as they can go on working long after
your promotion has finished. Promotional products
can inspire individuals
and stimulate goodwill.
Lets suppose you have used some promotional product

to endorse your product launch. On the promotional item you include
your business symbol and website address. This website address
explains what your newly released product is regarding. Now lets envision the launch
has ended. Somebody is still probably using the promotional item. The website address can be
used to launch extra new products or releases,
or basically just an updated page on the initial
release.
The promotional item may be obtainable in a variety of colours and styles. This versatility
and range can offer a powerful promotional implement
for just about any company. Your ideas and tactical advertising
plan can be put across successfully and steadily
with the colour and style you decide most effective
for each campaign.
Some effective promotional products include:

• Golf ballsorder1419logo-branded t-shirts


• personalized coffee mugs


• temporary tattoos


• promotional glassware


• Sunglasses


• promtional pens


• Radios


• Rulers


• sports bottles


• Clocks


• Calculators


• keychains


• novelty items.


• refrigerator magnets


• badges


• Notepads


• caps


• bumper stickers

Keep in mind to always set obvious
goals in favour of your promotion. Consider what you would like
these goods to do for your company. Should they create awareness
of your company? Boost sales? Present a way to show appreciation to your clients?
Have obvious goals in mind beginning from the start so you can buy products
that make sense for your company.
----------