Corporations need to use a pharmaceutical advertising agency if they want to have people discover their products. These companies spend millions of dollars in research while developing their products. Unless these items are marketed to the appropriate consumers in a timely manner, the drugs will go unnoticed.

Finding ways to promote new products has two basic goals. One is to make people in the medical community aware of the product and its use and benefits. The second is to make consumers aware of the product and how it might benefit them. Unless the physicians and care providers within the medical community know about the new product, they are not likely to recommend it to patients. If patients are not aware of its existence, they cannot use it or ask about it.

A pharmaceutical marketing agency does many things beyond these two basic goals. Most campaigns will need a variety of different elements used to showcase the new products. There will be a need to develop content for each step during the process yet show a link between all of these. A branded identity must be created for each new item. This should tie in with the overall theme for the company's identity but also present the product as a separate thing.

The various stages that will be used to introduce the new product will each need definition and form. If the product is being introduced to a market in another part of the world, there will be additional steps to take. These will involve getting appropriate translation for any written details about the new drug or device so that there is no misstep made that makes it unintentionally humorous or inappropriate. It will need to be tailored by the pharmaceutical marketing companyin such a way as to make it meaningful to the culture it is being introduced to.

There will be some portions of the campaign that will require getting the attention of the medical community. This may involve meetings, 3D animations, infographics, presentations using common commercial software programs or keynote presentations.

The packaging for the products will need to be attractive and professional looking. It will need to have all the directions, ingredients, warnings and other details provided in such a way that it is easy for users to locate it. All advertising materials that are directed to the consumer should be attractive and informative. In order to be successful in getting new products introduced, a pharmaceutical advertising agency has to be able to pull together all the details into a cohesive package.