How to Write a Logo Concept Statement
- 1). List adjectives that can be associated with the logo and the company or product.
- 2). Write out statements that are one to two sentences long that use the adjectives you listed. Make sure that these are as creative and unique as possible.
- 3). Read over the list of statements you have written. Which ones stick out, which ones are the catchiest? Choose the top three statements.
- 4). Bring in a group of five people and have them vote on which statement they think is the most memorable, unique and appropriate. The winner is the final logo concept statement
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