Your Small Business Can Reap Enormous Rewards From Guerrilla Marketing
Online marketing has become all the rage with businesses large and small.
However, while online marketing is an excellent option, even a vital one, you should not overlook offline choices as well.
Guerrilla marketing is an excellent way for business owners on a limited marketing budget to maximize their impact on their local and regional area.
What is guerrilla marketing? You'll find that this involves nontraditional marketing, based in the real world.
Flyers - How often have you come out of the grocery store, loaded up your vehicle with your purchases and then found a flyer on your windshield, under the wipe arm? While chances are you might not have saved the ad, you most certainly did look to see what it was.
This is an excellent example of guerrilla marketing.
By putting out flyers at local venues, you are able to spread the word about what your company offers, for a very small amount of money and time.
In addition, you will find that this can result in a surprising number of new customers, particularly if you target several parking lots on different days.
Business Cards - How often do you think about your business cards? Chances are they're pretty utilitarian.
They probably have your company's name, contact information, and logo and not much else.
However, you can find some very unique business card options on the market for very reasonable prices.
Leave these behind wherever you might stop - tack them to the local bulletin board, leave them on the table at restaurants and put them up front at your store.
Business cards have tremendous power when used correctly and can dramatically increase consumer interest in your business.
Use Your Vehicle - How many people haven't seen vehicles driving around with magnetic displays on the doors or hood? The very fact that you remember these is a testament to the power of vehicle advertising.
This makes an excellent, low-cost advertising solution for a small business.
With a couple of magnets and a couple of cars, you can dramatically transform the amount of interest the public shows for your company.
You will find an incredible number of other marketing options available.
You can conduct guerrilla marketing online with social networking websites like Facebook, MySpace and Twitter.
You can make use of a blog, forums and more.
In short, you will find an incredible range of options for low cost, effective small business marketing.
However, while online marketing is an excellent option, even a vital one, you should not overlook offline choices as well.
Guerrilla marketing is an excellent way for business owners on a limited marketing budget to maximize their impact on their local and regional area.
What is guerrilla marketing? You'll find that this involves nontraditional marketing, based in the real world.
Flyers - How often have you come out of the grocery store, loaded up your vehicle with your purchases and then found a flyer on your windshield, under the wipe arm? While chances are you might not have saved the ad, you most certainly did look to see what it was.
This is an excellent example of guerrilla marketing.
By putting out flyers at local venues, you are able to spread the word about what your company offers, for a very small amount of money and time.
In addition, you will find that this can result in a surprising number of new customers, particularly if you target several parking lots on different days.
Business Cards - How often do you think about your business cards? Chances are they're pretty utilitarian.
They probably have your company's name, contact information, and logo and not much else.
However, you can find some very unique business card options on the market for very reasonable prices.
Leave these behind wherever you might stop - tack them to the local bulletin board, leave them on the table at restaurants and put them up front at your store.
Business cards have tremendous power when used correctly and can dramatically increase consumer interest in your business.
Use Your Vehicle - How many people haven't seen vehicles driving around with magnetic displays on the doors or hood? The very fact that you remember these is a testament to the power of vehicle advertising.
This makes an excellent, low-cost advertising solution for a small business.
With a couple of magnets and a couple of cars, you can dramatically transform the amount of interest the public shows for your company.
You will find an incredible number of other marketing options available.
You can conduct guerrilla marketing online with social networking websites like Facebook, MySpace and Twitter.
You can make use of a blog, forums and more.
In short, you will find an incredible range of options for low cost, effective small business marketing.
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