DENVER --- Trade shows usually provide exhibitors with a standard 10x10 area on the floor and about 50 percent of that space goes unused by most companies. A common mistake that businesses make with unused space is that it allows the shows audience to be able to see the main display more easily.

However, having just one person standing at your trade show display may be blocking important information about your company for someone else. This is why it is important to fill up empty space, especially in front of the booth, with displays that are less likely to be impeded by people visiting your booth.

The most popular displays to achieve this goal are banner stands, extending graphics attached to a poll that can be placed just about anywhere, in this case towards the front of your booth space. Several styles and sizes gives companies the chance to place the banner stand that they believe can be the most effective to draw even more interest to its booth.

Retractable banner stands are usually the most popular, due to the protection it provides to graphics during shipping, durability and ability to use interchanging graphics. Other common banner stands include double sided, table top and scrolling.

Creativity is also another feature about the banner stand that most display can’t provide. Banner stands can also be an effective display for a lobby of a hotel, terminal in an airport, outside of a business, show rooms, waiting rooms and just about any other place you can think of having one.