Setting up a page is just the beginning.
With a Page, those interested and following your brand can become "fans", and when they do so, all their friends will see this.
You can store photos, videos, information about your company, and custom applications on your Page.
All activity on Pages gets posted back to your Mini Feed for all your friends to see.
Now that you have a page you can set up Groups, Applications, advertise and set up Polls.
Groups - Groups on Facebook are similar to Pages, but are meant to be built around a group of people rather than an individual business or brand.
Applications - Facebook has a very powerful API that you can have developers write software for to help promote your business on Facebook.
Advertising - Facebook has a powerful advertising engine that enables businesses to specify a specific demographic target; with the correct settings you can market to a specific demographic.
Polls - Facebook Polls are great for marketers looking to get a quick answer about a particular feature they'd like to implement, or just to find out information and opinions from a specific demographic.
And finally you can track very important statistics on age, sex, likes and dislikes and more about the people who visit your page.
Can you say awesome? With information like that you can learn more about your customers and market to your niche.
It is also important to note that with a Facebook page you need to stay current with information.
It is great to find a person (there are experts at this) to manage your Facebook page and help direct customers to your business and website.