If you don't feel the need for audio and video sales techniques on your sales page, then consider the fact that in golf and baseball there is a training revolution going on that involves the use of video imaging of the swing and the pitch.
The use of video is growing everywhere, and I am sure that you must have heard and seen many ads for online products that have been promoted by means of audio and video techniques.
When you walk into an offline High Street store intending to purchase a product and need a bit of help to decide what the different features of all these products on show are, what do you get?Are you handed a load of sale leaflets that you have to trawl through to find out any worthwhile information, and then try to compare products from the brochures?Of course you don't.
Somebody speaks to you.
They explain to you what the differences are.
They allow you to make your own judgment, though I admit that some appear to have some sort of vested interest in you purchasing one product over another.
That's another problem that also occurs online.
However, you get a verbal description of the options available to you.
What if you want to know how each works?Are you provided with an instruction manual and told to read it?"Read that, sir, it gives all the information you will require in order to operate your new washing machine.
"Even worse, are you told to go home and wait for an email that will give you a link to a downloadable PDF file that has all the instructions for you, and have a good day sir"? Of course not!You are shown exactly how to make the thing work.
The salesperson is standing beside you showing you exactly how to operate it.
Why should it not be the same online?In fact it can be, because audio and video sales pages are now showing you how to use the product you are purchasing.