Why Latina Hair Vitamins?
American Latino spending power has reached over $1.
2 trillion in 2011, according to the U.
S.
Census and some marketing groups.
With this emerging power, many companies are now jumping on board to cater to a new, and growing Latino market.
Hair vitamins in the United States are quite popular among white and African-American women.
They are taken by these demographic groups to nourish the body and provide support for their hair growth.
Some of the hair vitamins out there also provide support for healthy skin and nail growth.
However, up until recently, the niche that catered only to white, African-American, and Asian women has started to see that Latina women may able be willing to spend their hard-earned money to support their hair, skin, and nails.
Why the change? Well a few things have occurred.
First and foremost, the growth of the Hispanic community has led to the growing strength and demand for all variety of products, including health, nutrition, and beauty products.
Hair vitamins, which are a specific dietary supplement would call into this category of products.
The second important issue is that in an effort to stand out among competitors a few pioneering brands have raced to the top to provide information on their hair vitamins in Spanish.
"We aim to give Latinas the information they need to buy the best hair vitamins for them," said a spokesperson for a leading brand in an email.
Clearly, the existing market forces will create niche products or force marketers to be culturally sensitive to Latinos and in this case, Latina consumers who are looking for information in their native Spanish language.
Providing product descriptions and information in Spanish or any other language helps consumers make better decisions.
The hair vitamins products vary from high quality to the other end of the spectrum, and providing information that may be helpful to a group of consumers who may not be able to read the label or find out if it is the best choice for them.
Latinas and Latinos in general, will continue to see their purchasing power increase over the years.
Those companies who wish to reach out to Latinas in their marketing and their important product information will benefit them.
Further, reaching out to groups early, whose actual individuals are spread throughout the spectrum of assimilation into mainstream English-speaking America will have a leaning toward products they and their family are familiar with and vote with their dollars on the products they feel most comfortable with.
2 trillion in 2011, according to the U.
S.
Census and some marketing groups.
With this emerging power, many companies are now jumping on board to cater to a new, and growing Latino market.
Hair vitamins in the United States are quite popular among white and African-American women.
They are taken by these demographic groups to nourish the body and provide support for their hair growth.
Some of the hair vitamins out there also provide support for healthy skin and nail growth.
However, up until recently, the niche that catered only to white, African-American, and Asian women has started to see that Latina women may able be willing to spend their hard-earned money to support their hair, skin, and nails.
Why the change? Well a few things have occurred.
First and foremost, the growth of the Hispanic community has led to the growing strength and demand for all variety of products, including health, nutrition, and beauty products.
Hair vitamins, which are a specific dietary supplement would call into this category of products.
The second important issue is that in an effort to stand out among competitors a few pioneering brands have raced to the top to provide information on their hair vitamins in Spanish.
"We aim to give Latinas the information they need to buy the best hair vitamins for them," said a spokesperson for a leading brand in an email.
Clearly, the existing market forces will create niche products or force marketers to be culturally sensitive to Latinos and in this case, Latina consumers who are looking for information in their native Spanish language.
Providing product descriptions and information in Spanish or any other language helps consumers make better decisions.
The hair vitamins products vary from high quality to the other end of the spectrum, and providing information that may be helpful to a group of consumers who may not be able to read the label or find out if it is the best choice for them.
Latinas and Latinos in general, will continue to see their purchasing power increase over the years.
Those companies who wish to reach out to Latinas in their marketing and their important product information will benefit them.
Further, reaching out to groups early, whose actual individuals are spread throughout the spectrum of assimilation into mainstream English-speaking America will have a leaning toward products they and their family are familiar with and vote with their dollars on the products they feel most comfortable with.
Source...