You have effectively performed a PSD to Magento conversion and ventured into the ecommerce game with a bang. Now, it is time to work towards attracting customers and making sure that they remain loyal.
One cannot deny the direct correlation between customer loyalty and business growth. As an ecommerce setup, you need to make significant efforts towards ensuring world class customer experience before the sale, during the sale and even after the sale.
Here are a few tips that most outsourcing services India adhere to, to make sure that their clients enjoy high amounts of customer loyalty -
1. Keeping in touch often but not spamming
Internet today is all about the people and the relationships you are able to develop with them. Communication plays a critical role in helping build a successful relationship between the retailer and the consumer. It is important that you maintain open lines of communication without losing the balance of good communication. However, it is often difficult for retailers to tackle the temptation of promotional spam.
It has been proven time and again that it is in fact the relationship that you build with your customers that is important as against attracting bargain hunters.
2. Maintaining Relevance
A growing number of ecommerce stores are looking at integrating a number of additional elements besides information regarding products and categories. With elements such as blogs, chats, forums and social networking integrated into the website, there are more instances of irrelevant content being uploaded on to the portal. Outsourcing services India will insist that you do not exploit your freedom of speech and make sure that every piece of content that you as a business representative upload on the website maintains a certain standard of relevancy.
For example, if you are working on a site blog, try to add a little personality to it that helps customers relate it with your core business. If you aren't working towards becoming an authority in your industry, the objective of the blog is lost anyways.
3. Make sure the Customer knows that their Experience is Important to you
It may not come as a surprise to you, but customers absolutely love to know that your company cares about them. And the fact is that you should!
Considering that without them you will have no business, you need to start looking at your ecommerce portal as a serious member of your revenue stream generating functions. If you think that you can sell an ABC product online and take costumer experience for granted, you have got it all wrong. As already highlighted, modern day internet is all about the people and relationships.
4. Encourage your Customers to Talk and Connect
In today's ecommerce scenarios, outsourcing services India recommend that you go beyond the convention of building retailer-customer relationships and find ways to foster communication between your customers. With social media platforms providing ample opportunities to promote this you can use these tools to facilitate peer recommendations that come with high levels of credibility.
Make sure you have a balanced number of positive and negative reviews online. Only positive reviews are evidently unrealistic. Second, create an open forum for customer service related discussions. Leverage your social pages to allow your customers to speak amongst each other and work towards synergizing positive perceptions.
With these simple steps, you will be able to achieve high levels of customer loyalty and business growth.