Become a Copywriter in Zurich
Business has been rough for UK copywriters these last few years. Not so many years ago, the gravy train had built up a head of steam and it seemed like it might never stop.
It was easy enough just to stick to Plan A. That was when your phone used to go crazy with enquiries. When your inbox was like a rising tide that needed to be stemmed. Looking back, that was the golden age for copywriting. To keep it coming, you just had to keep an eye on Google Adwords and pay your bill once a month.
But Google Adwords today doesn't offer that same traffic quality, does it? You've probably noticed a rise in marketing folk who've lost their jobs and need copywriting advice? You'll have become aware of more and more sharks needing SEO junk at 3 a go.
That'll be the recession. Bizarrely, one of the first casualties has been marketing and copywriting. It seems strange to me that businesses believe they can 'save' their way out of trouble, but there you go.
Traditional copywriting hasn't been helped by the surge in Calcutta word farms. Copywriters from India have turned a practised art into a packaged commodity. Everything today is writing by the yard. The upshot is that anyone wanting decent copywriting now thinks it's available for 6 a page.
The key now for UK copywriters is to unearth new markets, whether they're in the UK or abroad. For example, you might want to try your luck with Zurich, Switzerland. You have two options. One will cost a little; the other is virtually free.
The costly way is to stick with Google Adwords. With a few clicks, you can allow searches to find you for keywords like 'copywriting Zurich' or 'copywriter Zurich'. While you're at it, why not select other European cities, like Geneva and Rome?
If you want to save a little cash, write a customised landing page for your website geared around 'copywriter Zurich' or 'freelance copywriting Zurich'. Just tie up your copywriting words with Zurich keywords and the hotline from Zurich will glow red before you know it.
To ensure your landing page climbs the West face of Google, you can then pen a few words for articles sites, making sure your anchor text is built around relevant keywords, like 'Zurich copywriter'.
This is the sort of thing you should be aiming for. This UK copywriter has written a 'copywriter Zurich' landing page.
For both copywriters and businesses, it's win-win. The UK copywriter wins new work, while Zurich businesses engage the best copywriter €" not just the nearest.
It was easy enough just to stick to Plan A. That was when your phone used to go crazy with enquiries. When your inbox was like a rising tide that needed to be stemmed. Looking back, that was the golden age for copywriting. To keep it coming, you just had to keep an eye on Google Adwords and pay your bill once a month.
But Google Adwords today doesn't offer that same traffic quality, does it? You've probably noticed a rise in marketing folk who've lost their jobs and need copywriting advice? You'll have become aware of more and more sharks needing SEO junk at 3 a go.
That'll be the recession. Bizarrely, one of the first casualties has been marketing and copywriting. It seems strange to me that businesses believe they can 'save' their way out of trouble, but there you go.
Traditional copywriting hasn't been helped by the surge in Calcutta word farms. Copywriters from India have turned a practised art into a packaged commodity. Everything today is writing by the yard. The upshot is that anyone wanting decent copywriting now thinks it's available for 6 a page.
The key now for UK copywriters is to unearth new markets, whether they're in the UK or abroad. For example, you might want to try your luck with Zurich, Switzerland. You have two options. One will cost a little; the other is virtually free.
The costly way is to stick with Google Adwords. With a few clicks, you can allow searches to find you for keywords like 'copywriting Zurich' or 'copywriter Zurich'. While you're at it, why not select other European cities, like Geneva and Rome?
If you want to save a little cash, write a customised landing page for your website geared around 'copywriter Zurich' or 'freelance copywriting Zurich'. Just tie up your copywriting words with Zurich keywords and the hotline from Zurich will glow red before you know it.
To ensure your landing page climbs the West face of Google, you can then pen a few words for articles sites, making sure your anchor text is built around relevant keywords, like 'Zurich copywriter'.
This is the sort of thing you should be aiming for. This UK copywriter has written a 'copywriter Zurich' landing page.
For both copywriters and businesses, it's win-win. The UK copywriter wins new work, while Zurich businesses engage the best copywriter €" not just the nearest.
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