Have you given a thought to the creation of squeeze pages for your home based business? If no, well read on and know about their significance.
These single web pages are ideal for follow-up marketing that have no exit hyperlinks.
They capture all the product information in a nutshell and are very successful for the potential customer to refer to when they are about to make a buying decision.
Now the question pops up as to what is the right way to use squeeze pages in a home based business? Since these are targeted towards potential customers that should not be boring with dull colors at all.
They need to catch the attention of the prospect so that he takes out time to go through them and positively buy the product or service.
From the above it is obvious that there are two means to catch the attention of the prospect and they are colors and text! Yes, make good use of them in your squeeze pages so that they build a positive impression in the minds of your prospects.
You must make good use of color psychology, a catchy sales tag and rich text that should be in sync with the search engine optimization requirements on the net.
If you want to give your squeeze page a more professional and advanced appeal, go straight ahead and add an audio or video.
You can make use of good headlines, scarcity, bullets, testimonials, teaser copies, deadlines, etc for giving your squeeze page more appeal.
If you want to be more bold and aggressive you can also present your prospects with attractive incentives if they provide their contact information to you.
The trick is to keep solid content on squeeze pages if you want to convert potential prospects into customers.
This does not mean that you should overload your content pages with too much content.
You should keep the content to the minimum and ensure that you keep the text concise.
Remember your squeeze page should not look like a single page site.
When it comes to writing text for pages keep the word limit to 200 to 300 words.
You should highlight the features and the benefits of the product.
This should be customer oriented and be reassuring to the customer...
try to elaborate the features and the benefits in such a manner that life will be easy with your product or service.
When you are creating pages ensure that there are links on the pages that link to similar pages that have content about the product or service.
You can keep around six to eight links for the customer to navigate easily to your service and product.
You can see how efficient your sales page with the customer response.
If it does not click you can revamp your page with a better sales pitch and content.
Another efficient link that you can include in squeeze pages is convincing customers to sign up for an email list that will help you to send follow up mails to potential customers about your product or service.
This in turn helps you to develop a very healthy and professional rapport with the customer.
Thus, the significance of squeeze pages in your home based business cannot be underestimated.
If you have a home based business create convincing and forceful squeeze pages today to positively convert all prospects into customers!