Most businesses used client testimonials as a marketing tool to promote their products and services. No other industry does it better than the web development and marketing industry. Just browse through the site of any service provider and you will come across a page that lists the testimonial received from various clients. AMS Technologies and its subsidiary Professional-webdesigners.com are no different and use testimonials to impress upon its prospective clients. Asif Ahmed the co-founder of the company says €It is important that you market the testimonials in the right way to fetch maximum value out of it. Simply copying and pasting them on the website won't differentiate you from others.€ AMS Technologies client testimonials are presented in a very interesting way to draw maximum mileage out of it. Let us take a look at how they promote their business using testimonials.

Video Testimonial- If you visit the professional-webdesigners.com client testimonials page you would find video testimonials at the top of the page. This is a very interesting way of presenting customer feedback for users to see. It is one thing to read a few lines from a satisfied customer and quite another thing when the client sings praises of the quality that the firm has offered. These videos talk more about the professionalism and the effort put in by the team compared to quoted text and hence offer great marketing advantage to company.

Never Fake It- There is a tendency among service providers to fake testimonials if they don't receive it from the clients. As an organization AMS is strictly against such practice as it doesn't believe it can fetch results. Also fake testimonials tend to be too glossy and give away easily. All the testimonials displayed on the website carry detailed information on the location of the customer and the firm that he/she represents as this makes it look authentic should someone want to verify the information.

Updated Regularly - Like most other sections of your business website the testimonial page also needs to be regularly updated with fresh content. Imagine what impression would a firm cast on the mind of a visitor if he or she sees the same set of testimonials over a long period of time. This would mean that there are not fresh 'pat on the back' to showcase and you are stagnating as a company. Thus AMS ensures that the testimonials page is updated as and when new testimonial arrive.

Detailed Testimonials - Testimonials who only say mundane things such as €we are extremely happy to work with so and so and highly recommend them€ don't create the magic that you are looking for. AMS Technologies has taken the initiative to ask the clients to explain why they enjoyed being associated with the firm in a little more detailed manner. This gives out a true picture of the things that the firm is capable and thus giving if the competitive edge over others.

This strategy has helped AMS Technologies and Professional-webdesignbers.com make inroads into markets across the globe.