By dictionary definition, in Mathematics and Computers, an algorithm €is a step by step procedure for calculations and is used for calculation, data processing and automated reasoning.€ Ok so it was a Wikipedia definition but you get the picture. Google, one of the biggest and most widely known search engines has its very own algorithm when it comes to ranking websites, and it gives each and every page of each and every website a particular rank. Each web page is judged solely on two particular areas, and those are popularity and authority. Popularity is measured in terms of other sites willingness to link to you, often described as €reputation' rather than popularity, and authority on your subject area is considered by loOKing at your content. This is where the legitimate websites are separated from the spam sites.

With the most coveted positions for websites being page one of search engines such as Google, it's imperative that search engines are targeted when using marketing strategies and there is no marketing strategy so efficient at gaining Googles approval than SEO (search engine optimisation). With the use of an SEO agency UK based, you can take your website from a complete abyss to the prime spot. Yes SEO is a long term strategy and doesn't give you overnight results but with the right help, it can have a huge impact on your sites page ranking, which will in turn increase your sites traffic.So when it comes to increasing the volume of traffic to your site using genuine marketing strategies, an SEO specialist would be recommended. With the ability to create quality content and build strong links, a long term strategy can be put in to place for your website that will continue to generate new traffic down the line too.

At Wecan Media in particular, an SEO agency Liverpool based, their use of €ethical SEO techniques' have led to some amazing results, with a great track record for achieving page one of Google, their ability to increase page rankings has been proven time and again. And it's through the use of their ethical methods that they have set themselves apart from the rest. With Google's algorithm penalising spam websites for, more often than not, using €black-hat' SEO techniques with spam links and keyword stuffing, Wecan Media, believe quality content through articles, press releases and social boOKmarking is King.

Perhaps contacting the best known SEO agency Manchester has, would indeed be a good place to start. After all, it's highly likely you've found their website already through their own SEO work, which just goes to show the amazing results their web marketing specialists can and do frequently achieve.