B2B Lead Generation for USA: Multi-Dimensional Success
A recent study has shown that 79 percent of leads generated out of B2B lead generation for USA campaigns are never converted. This means that a majority of potential revenue is going down the drain, along with all the time and effort spent on going so far in the sales cycle.
So, it's important to focus on eliminating the fallacies of the tactics of B2B lead generation for USA and minimize lead drainage, otherwise there may very well come a stage when there are no quality leads left. Now getting leads isn't quite the problem. There are plenty of opportunities at trade shows, via email marketing, social media, telephonic marketing, etc. However, it's the post lead period that's more crucial since leads have a tendency to depreciate in value when they are left unattended. Even if one is using marketing automation tools, leads can get stuck.
Sure, there's no fool-proof way for B2B lead generation for USA leads to be converted into a buying decision, a majority of the leads, in most cases, are still viable business prospects that should be converted. To mitigate the risk of lead stagnation, it's important to see lead generation as a multi-platform process where many things have to happen in unison.
Email is surely one of the most reliable tactics, but many marketers make the mistake of solely depending on email marketing to get them new leads. The reason it's harder to now get as many leads as one could have say, 5 years ago, is because email inboxes are now better filtered, which means that getting the prospect's attention is very difficult if they are not expecting the message. However, deeper segmentation can help B2B lead generation for USA campaigns deliver better performance. However, one needs to deploy a multi-channel strategy to get as many prospects to interact with the brand as possible. Display ads, for instance, are a great way to get noticed. While mails are obviously better targeted, display has the benefit of higher reach and more repetition. By utilizing audience targeting, a business can find and engage customers online, where they might be searching actively for products being provided by the brand.
Social media too, is increasingly being used for B2B lead generation for USA, and although it was initially snubbed as irrelevant, marketers are now realizing that personal and professional lives and now interlinked, and are happy to indulge via Facebook, Twitter, etc.
So, it's important to focus on eliminating the fallacies of the tactics of B2B lead generation for USA and minimize lead drainage, otherwise there may very well come a stage when there are no quality leads left. Now getting leads isn't quite the problem. There are plenty of opportunities at trade shows, via email marketing, social media, telephonic marketing, etc. However, it's the post lead period that's more crucial since leads have a tendency to depreciate in value when they are left unattended. Even if one is using marketing automation tools, leads can get stuck.
Sure, there's no fool-proof way for B2B lead generation for USA leads to be converted into a buying decision, a majority of the leads, in most cases, are still viable business prospects that should be converted. To mitigate the risk of lead stagnation, it's important to see lead generation as a multi-platform process where many things have to happen in unison.
Email is surely one of the most reliable tactics, but many marketers make the mistake of solely depending on email marketing to get them new leads. The reason it's harder to now get as many leads as one could have say, 5 years ago, is because email inboxes are now better filtered, which means that getting the prospect's attention is very difficult if they are not expecting the message. However, deeper segmentation can help B2B lead generation for USA campaigns deliver better performance. However, one needs to deploy a multi-channel strategy to get as many prospects to interact with the brand as possible. Display ads, for instance, are a great way to get noticed. While mails are obviously better targeted, display has the benefit of higher reach and more repetition. By utilizing audience targeting, a business can find and engage customers online, where they might be searching actively for products being provided by the brand.
Social media too, is increasingly being used for B2B lead generation for USA, and although it was initially snubbed as irrelevant, marketers are now realizing that personal and professional lives and now interlinked, and are happy to indulge via Facebook, Twitter, etc.
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