Every business company is only as good as its marketing department. If the marketing department under-performs then the whole company will suffer. And if the marketing company is successfully leading from the front, then the whole company will grow.

This ‘top 10' list is prepared after years of studying and supporting the marketing campaigns of numerous businesses. Unlike many other ‘top 10' articles which just talk through the hat, this article writer talks from experience! Just read the points below and you will know:

1. Not acknowledging the importance of marketing:

There are many companies which look down upon their marketing departments. The highest respect and salaries are reserved for the technical staff who work in the product development, or the administrative staff. The marketing department is considered nothing more than a bunch of salesmen whose job is a no-brainer. They are just supposed to sell and yet are mostly never able to meet their targets. Each business ought to realize that the marketing department deserves to have more talented and qualified people, even if at high salaries!

2. Not brainstorming on marketing strategies:

A lot of business companies will have round-table discussion sessions for every other topic, like how to achieve better efficiency at workplace, how to reduce the time to market, how to retain the talented staff etc., except for marketing. The business must understand that trying to sell your product without a strategy is merely like a shot in the dark. It may be right, but there are more chances of it to go wrong. So always put all the heads together to thrash out a marketing strategy that is best suited to the product. Whether your company wants to avail telemarketing call centers services, or it wants to focus on inbound marketing, or direct localized marketing on the ground, should be decided through brainstorming.

3.   Not understanding the value of customers

A lot of businesses consider their customers nothing more than random strangers who happened to buy their product. They might be strangers initially, but after they have become the customers, the business should develop friendship and a long-lasting relationship with these strangers. Only a loyal customer base can help any business become sustainable and make it grow, nothing else! So the company should allocate a budget to provide customer support. If the company itself doesn't have the infrastructure for it, then it can consider outsourcing the Phone Answering Call centers services to vendors available offshore.

So the businesses should realize that they must give importance to the marketing function as well. All those businesses which use back Office support services from vendors, should also consider that efficiency in product manufacture and maintenance is not enough. They will have to get professional marketing support from a call center outsourcing company like Call Center India if they don't want their business to suffer from ineffective marketing.

So make just sure that your business is not committing these 3 dangerous mistakes of marketing!