Once your website is up and running smoothly, it will fetch you prospective visitors and business as well. Naturally you will remain busy with them and forget to take proper care of the most vital part of your business - I mean to say your website. When business is roaring, human nature inclines you to sit back and just count the entire money roll in. This will make you complacent and you will fail to notice that your competitors are up on their toes to snatch your visitors and clients. One fine morning you will perceive that things have dried up very fast and your website has become stagnated. Your competitors have pushed you back in the search engines and if it is too late, you may even be washed out totally. So, once you are up and reached the top, your responsibilities towards your website increases. After all it is the most vital of the resources you have in your online business. It serves your clients all over the world 24 x 7 tirelessly. So, try to keep it healthy and updated all the time. But, how to take proper care of your site? I shall suggest you some.

Take the advantages of the modern technology. Use Google Analytics to analyze the parameters on which the performance of your website depends. You need not to pay anything for using this nor you have to depend on any programmer. It is easy to use and absolutely free of cost. Using this, you may find out how many people visited your website and from which regions they came from. This is an amazingly efficient free tool, which gives you a treasure of useful information regarding your website. You can also find out what are the keywords that brought them to your website. So, if find that the keywords are not matching your need you can change them in title Meta tag or Meta description.

There are lots of things you can do to revive your site and bring new life and new customers to your online business. Some of them as follows should be given top priority.

1) I shall suggest you to take care of your home page first. Because it is the prime landing page of your website. Replace the old graphics and images by some colorful one. Re-write the content by adding some effective keywords. You may add one or two new sections filled with resources, information and offers for your customers. Place a link to this new sections in the home page in a very eye catchy way. This will help you to bring back your old customers with some new faces.
2) Second most important thing to give your website a fresh look is color combination of your pages. Color always creates the first impression in visitors' mind and we all know first impression is the last impression. Keep thinking on new color combination and occasionally implement the change in your site.
3) Thoroughly go through the whole site and remove outdated information, products and the dead links, which are no more in operation. Visitors feel disgusted to find links those are no longer in use or become obsolete.

Thanks and wish you all the best.