Serving New Customers
When a business is established and the first employees are taken on, it is important to set in place a certain standard for the level of customer service you expect all in the company to offer to your customers. This varies depending on the type of product and/or service that the company offers, largely because this dictates the demographic that your business is directed at.
While this is very important because whatever your clientele is, you will most likely develop a catalogue of regular customers and therefore need to know the way that they like to be dealt with, you also need to ensure there are general guidelines too. The perspective of this advice is built around a company which is not only brand new, but also small and therefore the employees are all hand-picked by the owner. This allows for an incredibly high standard of service to be aspired to - personal training can be given and each employee can be monitored in order to make sure they develop their service appropriately.
The importance of general guidelines for customer service is because there will be times when a customer enters your establishment who is neither a regular for your business in particular nor the type of business that you offer. This is no reason to lapse on the service offered however, it is in fact a reason to offer a greater level of service. It is likely that customers such as these are unlikely to be confident asking for assistance but are most likely to require it.
In this instance it is important to make sure your employees encourage them to relax and ask for assistance. It might be something as simple as sharing a short anecdote about how you felt the before you worked in the business and learnt the ins and outs. This creates some common ground for the customer to relate to and most likely fell comforted by.
You'll often find with new customers in this sense too that they have a preconceived idea that the employee is firstly extremely knowledgeable and secondly elitist. There is often a feeling that new customers are not welcome as such and that can be intimidating. While there is essentially absolutely no way of advertising the fact that you, your business and your employees are none of these things, you can build a reputation through the business that you do conduct and then those customers will pass the word on and encourage others to use your business. This works tow-fold of course - it will also expand your business.
While this is very important because whatever your clientele is, you will most likely develop a catalogue of regular customers and therefore need to know the way that they like to be dealt with, you also need to ensure there are general guidelines too. The perspective of this advice is built around a company which is not only brand new, but also small and therefore the employees are all hand-picked by the owner. This allows for an incredibly high standard of service to be aspired to - personal training can be given and each employee can be monitored in order to make sure they develop their service appropriately.
The importance of general guidelines for customer service is because there will be times when a customer enters your establishment who is neither a regular for your business in particular nor the type of business that you offer. This is no reason to lapse on the service offered however, it is in fact a reason to offer a greater level of service. It is likely that customers such as these are unlikely to be confident asking for assistance but are most likely to require it.
In this instance it is important to make sure your employees encourage them to relax and ask for assistance. It might be something as simple as sharing a short anecdote about how you felt the before you worked in the business and learnt the ins and outs. This creates some common ground for the customer to relate to and most likely fell comforted by.
You'll often find with new customers in this sense too that they have a preconceived idea that the employee is firstly extremely knowledgeable and secondly elitist. There is often a feeling that new customers are not welcome as such and that can be intimidating. While there is essentially absolutely no way of advertising the fact that you, your business and your employees are none of these things, you can build a reputation through the business that you do conduct and then those customers will pass the word on and encourage others to use your business. This works tow-fold of course - it will also expand your business.
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