Expanding Your Online Business With Email Opt In List Building
Before revealing my favourite tricks of the trade there are a couple of myths and lies that I need to make you aware of before you begin expanding an online business with email opt-in list building.
It is critical that you are aware of these myths as they are blatantly wrong and if you take the correct action here it will have a huge impact on your business expansion and profitability.
Myth 1: Not a lot of people use email
Wrong! Email marketing is one of the most effective marketing methods, especially online marketing methods as virtually everyone uses email. Most online purchases, memberships or signups require an email address, heck if Twitter, Facebook and YouTube ask for an email address it is a pretty good sign that the vast majority of people online will have one that the use regularly!
Myth 2: Email marketing campaigns can be offensive and 'put off' prospective customers
Wrong. Spamming is offensive. Spamming is the act of sending emails to someone without their permission, effectively flogging a product to them. The correct way to do email marketing is through building an email list in which your readers have opted in to this list and therefore given you their permission to send them emails.
So how do you expand an online business by building an email opt-in list? Follow these steps to ensure you do this properly as this can mean the difference to a failed business or a successful business. Most of the gurus of the industry will use the comment that the 'Money is in the list', so take this advice and do it right!
The following are a few quick methods to expedite your list building:
1. Make use websites, blogging, social media, forums, article marketing
These are the main way that you can leverage the internet to build your list rapidly. Write an article and post it to a heap of article sites. Then post it to your blog, then shoot a YouTube video explaining this and post that to your blog. Then use Twitter, Facebook, MySpace to promote your blog post. Comment regularly in forums with a link back to your website.
2. Make use of print ads, brochures, TV, radio and direct mail.
Use these to direct 'offline' traffic to your website. Print ads, poster on notice boards, mail drops can all be done really cheaply and can drive a lot of traffic to your website.
3. Maximize your sales force.
Partner up with others. Make a deal with another marketer that they will promote your website if you promote theirs. This can be done with email marketing, link exchanges or ever using social media to promote each other.
4. Make your offer attractive.
The best way to get a sign up or opt in is to direct them to your website and on the website you offer a report, book or video for free. This needs to be of real value, relevant and appealing and ask them for their email so that you can send them the details.
I promise you than following this information makes expanding an online business with email opt-in list building a piece of cake.
It is critical that you are aware of these myths as they are blatantly wrong and if you take the correct action here it will have a huge impact on your business expansion and profitability.
Myth 1: Not a lot of people use email
Wrong! Email marketing is one of the most effective marketing methods, especially online marketing methods as virtually everyone uses email. Most online purchases, memberships or signups require an email address, heck if Twitter, Facebook and YouTube ask for an email address it is a pretty good sign that the vast majority of people online will have one that the use regularly!
Myth 2: Email marketing campaigns can be offensive and 'put off' prospective customers
Wrong. Spamming is offensive. Spamming is the act of sending emails to someone without their permission, effectively flogging a product to them. The correct way to do email marketing is through building an email list in which your readers have opted in to this list and therefore given you their permission to send them emails.
So how do you expand an online business by building an email opt-in list? Follow these steps to ensure you do this properly as this can mean the difference to a failed business or a successful business. Most of the gurus of the industry will use the comment that the 'Money is in the list', so take this advice and do it right!
The following are a few quick methods to expedite your list building:
1. Make use websites, blogging, social media, forums, article marketing
These are the main way that you can leverage the internet to build your list rapidly. Write an article and post it to a heap of article sites. Then post it to your blog, then shoot a YouTube video explaining this and post that to your blog. Then use Twitter, Facebook, MySpace to promote your blog post. Comment regularly in forums with a link back to your website.
2. Make use of print ads, brochures, TV, radio and direct mail.
Use these to direct 'offline' traffic to your website. Print ads, poster on notice boards, mail drops can all be done really cheaply and can drive a lot of traffic to your website.
3. Maximize your sales force.
Partner up with others. Make a deal with another marketer that they will promote your website if you promote theirs. This can be done with email marketing, link exchanges or ever using social media to promote each other.
4. Make your offer attractive.
The best way to get a sign up or opt in is to direct them to your website and on the website you offer a report, book or video for free. This needs to be of real value, relevant and appealing and ask them for their email so that you can send them the details.
I promise you than following this information makes expanding an online business with email opt-in list building a piece of cake.
Source...