How to Handle Book Distribution
The success of your book in large part depends on your book distributors.
Without their efforts, you will unable to handle book distribution quickly, or get your book into faraway markets.
Here are a few tips for dealing with book distributors and increasing your sales: 1.
Motivate them Because distributors have hundreds of new books to handle every month, it is hard to get them excited about every title.
One unique way to increase your book distribution is to offer prizes to the sales representative.
For example, you can offer a free DVD player to whoever sells the most books for you.
This method can give sales reps an incentive to sell your book.
The distributing company will be happy, since they get a portion of your book sales and are not putting up the prize.
Now, they have an interest in pushing your book forward, ahead of the dozen or two other titles they are selling at the same time.
2.
Motivate the bookstores You can also offer prizes to the bookstores that order the most copies of your book.
One way to offer an incentive for the bookstores is to offer a prize drawing to any store that orders over a certain number of books.
If you work it right, you may even be able to get a sponsor to donate the prize.
3.
Print bookmarks Bookmarks aren't necessarily the best way to increase your book distribution, because many people are doing it now.
However, stores can still put your bookmarks on the counter, where it will be visible to all customers.
4.
Create in-store posters Posters are another way to promote your book and help your book distribution efforts succeed.
You can also include the shop's logo on your poster, making them more likely to display it in their window.
5.
Maintain contact with your distribution You should be contacting your distributor every one to two weeks to ensure for a smooth book distribution.
Send an email to the distributor, who will pass it on to the sales reps, letting them know what is new.
Be sure to include any upcoming publicity events, speaking engagements, or media attention.
Above all, be sure to maintain a positive relationship with your distributor.
Keep them motivated, and offer promotional materials and updated information to make their job easier.
Without their efforts, you will unable to handle book distribution quickly, or get your book into faraway markets.
Here are a few tips for dealing with book distributors and increasing your sales: 1.
Motivate them Because distributors have hundreds of new books to handle every month, it is hard to get them excited about every title.
One unique way to increase your book distribution is to offer prizes to the sales representative.
For example, you can offer a free DVD player to whoever sells the most books for you.
This method can give sales reps an incentive to sell your book.
The distributing company will be happy, since they get a portion of your book sales and are not putting up the prize.
Now, they have an interest in pushing your book forward, ahead of the dozen or two other titles they are selling at the same time.
2.
Motivate the bookstores You can also offer prizes to the bookstores that order the most copies of your book.
One way to offer an incentive for the bookstores is to offer a prize drawing to any store that orders over a certain number of books.
If you work it right, you may even be able to get a sponsor to donate the prize.
3.
Print bookmarks Bookmarks aren't necessarily the best way to increase your book distribution, because many people are doing it now.
However, stores can still put your bookmarks on the counter, where it will be visible to all customers.
4.
Create in-store posters Posters are another way to promote your book and help your book distribution efforts succeed.
You can also include the shop's logo on your poster, making them more likely to display it in their window.
5.
Maintain contact with your distribution You should be contacting your distributor every one to two weeks to ensure for a smooth book distribution.
Send an email to the distributor, who will pass it on to the sales reps, letting them know what is new.
Be sure to include any upcoming publicity events, speaking engagements, or media attention.
Above all, be sure to maintain a positive relationship with your distributor.
Keep them motivated, and offer promotional materials and updated information to make their job easier.
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