What is the probability, at this moment of finding a person in your locality looking to buy a truck? Well, if your 'locality' happens to be a typical one, then you will concur that such probability is quite low indeed: because the typical person has absolutely no use for a truck.
Yet trying to find people looking to buy trucks, and trying to get those people to purchase their products are the main undertakings that the various truck dealers who are engaged in the business of truck sales are involved in, day in day out.
Talk of a challenging job.
So how do these truck dealers who are involved in truck sales get it done? Well, the main tools that people involved in truck dealerships, who are typically working under franchise arrangements with the manufacturers of the trucks they sale are networking, networking and more networking.
It is all about getting tuned in to the grapevine, knowing where the next need for trucks is likely to come from - and establishing very tight ties there, so that when the time for the supply comes, the people in need of the trucks are likely to feel the obligation to buy from the truck dealers in question.
True, most of the needs for trucks are filled on a 'tender basis' where the best bidder wins.
Yet the truth of the matter is that in most cases, it takes more than making a winning bid to get awarded a truck supply tender.
People have to 'know you' and this is considered standard business practice: making yourself and your dealership known to potential customers well before the bidding-time comes.
After all, when the time for making the bid comes, and two trucks sales firms emerge tops (one known and one 'unknown') - chances are that the buyer would opt for the known firm, in preference over the 'unknown' firm: which would translate to a very major loss for the firm that misses out on being selected for the deal.