A well-planned social bookmarking page can become a great strategic tool to draw a targeted audience in a specific community.
If you choose to bookmark content that is educational, entertaining, or enlightening to a common, specific market, you will create online buzz, increasing your visibility.
Some will see you as the guru for great help on that relevant topic.
When you engage in digital conversations, that will brand you and develop into long-term connections you would never have made otherwise.
If your focus and selectivity make a strong impression on your visitors, some will search out and click through to your website.
The business object is always to make contact on your social bookmarking profile and then move the discussion and relationship off the bookmarking platform.
Give your contacts good reason to surf away from that application and over to your blog or other website.
And then, if you continue to give good value, you will build relationships and some will become customers.
You are probably safest to start with as narrow a focus as possible.
We all love specialists.
We all want to be on the inside with experts who know every detail of the niche we are passionate about.
When you narrow that niche, you can then go deeper and deeper into detail.
That makes it more likely you'll find in-depth articles and audios and videos and RSS feeds and other resources that your audience would never be able to track down themselves.
You will be the only reliable source for them on that section of the niche.
And that is exactly the social bookmarking strategy which can take total strangers and build your strongest online relationships.