The Benefits of Approachable Web Design to SEO

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With every passing day, web design experiences dramatic changes with different devices and technologies being infused with the aim of making the browsing experience better. The new web designs are easily accessible from different types of gadgets and this business is not only restricted to the desk computer users. The modern day web designs are easily accessible through Smartphone, net books, desktop computers, tablets and even laptops. However, this requires great innovation as this does not happen automatically. Responsive web design is not an option in today's web marketing, as it will allow your site to be accessible through any of the aforementioned devices without any complications.

What is responsive web design?

This kind of web design refers to a designing solution that enables site owners to create the best browsing experiences for their audience. This simply means that your site is viewable using all the different devices, allowing for easy reading of the content by the users. Additionally, responsive web design makes it easy for the users to navigate without the need to scroll or reside much. This simply means that the layout of the web [ages is designed in such a way that it can adopt to different viewing environment thus catering for users with different devices.

What is the significance of responsive web design to SEO?

In addition to the greater viewing environment, responsive web design also comes with other major benefits most of which are closely related to search engine optimization. This kind of web design helps increase the traffic to your site owing to the fact that a greater percentage of web browser can easily access and read the content without trouble. Additionally, people who visit your site from these devices will build trust with your site making them your return audience. Below is a list of other SEO benefits that you could reap from responsive web design:

        i. It saves you the cost of marketing: - Since your site is accessible through all devices, you will not need to build different sites for your internet marketing.  One version will easily cater for all your clients wishing to access your site.

       ii. Low bound rate: - Your audience can only build confidence in your site if it is simply formatted for use with all devices. Once people are confident that they can use your site from different available platforms, the rate of audience retention will be high.

      iii. Effective multi-devices ranking: - The fact that your site can be accessed through different devices without problems means you do not have to scatter your SEO strategies. This makes it easier for your page ranking all across the different devices.

      iv. Responsive web design eliminates the need for site redirects: - Websites that are not responsive always require alternative mobile versions and horrible redirects. However, the use of responsive designs always safeguards your search traffic while making your SEO strategies uncomplicated.

      v. Concrete link base: - Having different sites for different devices will affect your link equity thus impacting on your SEO strategies. However, with a single website that is user-friendly across the different devices, you can be assured of a maximized link direction towards that single site.

There is no doubt that this kind of an approach has some major benefits for your internet marketing strategies and also helps in reducing the cost of marketing. You cannot afford to miss out on the great percentage of mobile internet users who are likely to become your customers and therefore responsive web design is the best way to go.
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