Content Writing Vs Being a Curator
Through the years, people in the content and website industry have been trying to master online success.
Search engine optimization, link building and curating content were the top tools everyone loved using in the past, but as search engines such as Google rolled out updates in their algorithms, original and relevant content were much preferred.
However, this development did not stop dynamic websites such as Upworthy, Buzzfeed and other news sites to use this method as one of their main strategies to provide fresh content to their audience.
It only shows that curating content from external sources is not dead.
So how does curating content work? It is the process of researching, compiling and organizing information from all over the web to supply your audience with timely and essential content.
It is used in managing a website, blog or social networking page.
Simply take a look at your personal Twitter or Facebook profile.
If you are posting photos, videos and links on a regular basis, you are being a curator.
What about content writing? If you want to publish original content on a designated schedule, content writing is the way to go.
Writing original material still remains to be an integral part in building a brand's reputation online because it requires skill and most of the time, original content built by experts is high-quality.
Content writing may help your site in a number of ways: 1.
SEO.
If you want your content or website to rank higher in a particular search engine, you need to write original content because Google prefers the original content over its derived or paraphrased counterparts.
2.
More value for your brand.
If your website regularly provides your audience with original content, you will potentially get a wider recognition and your website will be more valuable.
3.
More traffic: Continuously producing more original content would mean that more people would share your work and site.
As a result, more and more visitors from all over the world are driven to your site.
4.
More control: If you write your content yourself, this gives you complete control over what is published on your website.
Content will be more customized according to your preferences.
If you prefer to be a content curator instead, it has one major advantage -- savings.
Organizing web information saves you time, money, effort and resources.
All you need to do is just make a custom search or an RSS of a particular source or keyword, choose the most relevant and interesting links and share away.
Now your problem is to determine the best route for you and your brand.
To solve this, you have to look at your brand's goals and your audience as well.
Remember that the content you build is not for you, but for the readers.
Search engine optimization, link building and curating content were the top tools everyone loved using in the past, but as search engines such as Google rolled out updates in their algorithms, original and relevant content were much preferred.
However, this development did not stop dynamic websites such as Upworthy, Buzzfeed and other news sites to use this method as one of their main strategies to provide fresh content to their audience.
It only shows that curating content from external sources is not dead.
So how does curating content work? It is the process of researching, compiling and organizing information from all over the web to supply your audience with timely and essential content.
It is used in managing a website, blog or social networking page.
Simply take a look at your personal Twitter or Facebook profile.
If you are posting photos, videos and links on a regular basis, you are being a curator.
What about content writing? If you want to publish original content on a designated schedule, content writing is the way to go.
Writing original material still remains to be an integral part in building a brand's reputation online because it requires skill and most of the time, original content built by experts is high-quality.
Content writing may help your site in a number of ways: 1.
SEO.
If you want your content or website to rank higher in a particular search engine, you need to write original content because Google prefers the original content over its derived or paraphrased counterparts.
2.
More value for your brand.
If your website regularly provides your audience with original content, you will potentially get a wider recognition and your website will be more valuable.
3.
More traffic: Continuously producing more original content would mean that more people would share your work and site.
As a result, more and more visitors from all over the world are driven to your site.
4.
More control: If you write your content yourself, this gives you complete control over what is published on your website.
Content will be more customized according to your preferences.
If you prefer to be a content curator instead, it has one major advantage -- savings.
Organizing web information saves you time, money, effort and resources.
All you need to do is just make a custom search or an RSS of a particular source or keyword, choose the most relevant and interesting links and share away.
Now your problem is to determine the best route for you and your brand.
To solve this, you have to look at your brand's goals and your audience as well.
Remember that the content you build is not for you, but for the readers.
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