A Great Sense of Humor Is Your Main Asset in Startups
We are engaged in many start-ups and have an expertise in the area. Many people ask me what is the most valuable asset for a business? Most of you might consider unique information, technology, and specialists etc as most valuable assets to business. But my answer is quite unexpected -Sense of humor.
Yeah, it may sound strange, but in this case you can not do without a good sense of humor. Each day, starting business processes, we are faced with several challenges. The solution to each of them often requires significant stress and following a different approach. I can say from personal experience that many people who worked with me, left soon. Why?
The Great Uncertainty
They could not withstand this daily stress. The fact is that with startups, there is always uncertainty. You can never say for sure that your plan would work. The work is carried out at a fast pace and there is no room for error. Each day, somewhere there may be new competitors who offer something more interesting and advanced than you.
No one knows what will happen tomorrow. Our project might just fail. In such a case, our wonderful programmers will be unemployed and all our efforts will be in vain. Therefore, all our activities have to be carried out in order to minimize this uncertainty. Of course, it's not easy and not everyone can work in this style.
The special atmosphere
We pretty quickly realized that it was necessary to create a special atmosphere in which everyone would feel comfortable. Maintaining a relaxed atmosphere is our goal. We often joke, do all the things with a cheerful mood and try not to take things too seriously. At the end, we're doing everything we can. Everything else does not depend upon us.
Besides, a good sense of humor is a major plus to our business. It helps a lot in our marketing programs. We strive to use creative imagery that would be of interest to our users. In fact, many of our videos had a lot of views on Youtube. That gave us considerable traffic to our site, which then successfully converted to real users.
Yes, we can say that we are quite friendly team and like our audience, many of whom are young people. However, you do not have to go too far into this. Fun is not so ridiculous. We just want our customers to see that we are real people. But we do not have to look like clowns. I think it's understandable.
I hope my tips would help you out. Good luck.
Yeah, it may sound strange, but in this case you can not do without a good sense of humor. Each day, starting business processes, we are faced with several challenges. The solution to each of them often requires significant stress and following a different approach. I can say from personal experience that many people who worked with me, left soon. Why?
The Great Uncertainty
They could not withstand this daily stress. The fact is that with startups, there is always uncertainty. You can never say for sure that your plan would work. The work is carried out at a fast pace and there is no room for error. Each day, somewhere there may be new competitors who offer something more interesting and advanced than you.
No one knows what will happen tomorrow. Our project might just fail. In such a case, our wonderful programmers will be unemployed and all our efforts will be in vain. Therefore, all our activities have to be carried out in order to minimize this uncertainty. Of course, it's not easy and not everyone can work in this style.
The special atmosphere
We pretty quickly realized that it was necessary to create a special atmosphere in which everyone would feel comfortable. Maintaining a relaxed atmosphere is our goal. We often joke, do all the things with a cheerful mood and try not to take things too seriously. At the end, we're doing everything we can. Everything else does not depend upon us.
Besides, a good sense of humor is a major plus to our business. It helps a lot in our marketing programs. We strive to use creative imagery that would be of interest to our users. In fact, many of our videos had a lot of views on Youtube. That gave us considerable traffic to our site, which then successfully converted to real users.
Yes, we can say that we are quite friendly team and like our audience, many of whom are young people. However, you do not have to go too far into this. Fun is not so ridiculous. We just want our customers to see that we are real people. But we do not have to look like clowns. I think it's understandable.
I hope my tips would help you out. Good luck.
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