Creating Information Products From Teleseminars
Over the last year or so I've worked with a number of clients to set up teleseminars that the client then uses to create information products.
In this article I'll outline the steps to take to set this kind of system up.
It can take a good bit of work if you're wanting to do a teleseminar series but they payoff may be big if you build it properly.
Hosting the Calls You can either host calls with yourself as the expert speaker or bring in guests on the topic.
Of course you'll have to line up the speakers if you choose the latter.
You can put whatever time you want on this.
You could hold six teleseminars in two days, or do one per week for six weeks.
You'll need to host your calls somewhere.
There are a number of free conference call lines out there and there are also some paid.
With another client I've used Instant Teleseminar quite often and it works well.
Setting up the Autoresponders An autoresponder is an email message that you set up once and then it automatically gets sent out anytime someone signs up for that list.
You'll want to have a main event list where someone can get information about all the calls you do.
Also, set up lists for each speaker you will have so that you can set up reminder autoresponders about the upcoming call.
It's good to remind people about five days before, the day before and the day of the call.
When they first sign up for the call they should get the information about the call in details and also this should be in the reminders.
Setting up the Shopping Cart If you set up the shopping cart before the calls happen you can pre-sell your information product.
Make an offer in the autoresponder messages for a special price if they purchase ahead of time.
You can also make a one time offer on the autoresponder confirmation page.
Getting the Product Ready You'll have mp3s that you can deliver in a digital download format to those who buy the product.
You may also want to have the calls transcribed as this will add to the value and will be of benefit for those who prefer to read then listen.
If you have guests ask them if they have any bonuses they would like to contribute.
This will help to promote them and also add value to your product.
Setting up an Affiliate Program If you have speakers you definitely want to set up an affiliate program.
You can offer them a higher commission then a regular affiliate would get since they will have a great influence over the group they will be promoting the product to and likely sell more as a result.
As I mentioned, setting up this type of system can be a lot of hard work but if you spend the time and set it up right this can be something that pays you back for a long time to come.
In this article I'll outline the steps to take to set this kind of system up.
It can take a good bit of work if you're wanting to do a teleseminar series but they payoff may be big if you build it properly.
Hosting the Calls You can either host calls with yourself as the expert speaker or bring in guests on the topic.
Of course you'll have to line up the speakers if you choose the latter.
You can put whatever time you want on this.
You could hold six teleseminars in two days, or do one per week for six weeks.
You'll need to host your calls somewhere.
There are a number of free conference call lines out there and there are also some paid.
With another client I've used Instant Teleseminar quite often and it works well.
Setting up the Autoresponders An autoresponder is an email message that you set up once and then it automatically gets sent out anytime someone signs up for that list.
You'll want to have a main event list where someone can get information about all the calls you do.
Also, set up lists for each speaker you will have so that you can set up reminder autoresponders about the upcoming call.
It's good to remind people about five days before, the day before and the day of the call.
When they first sign up for the call they should get the information about the call in details and also this should be in the reminders.
Setting up the Shopping Cart If you set up the shopping cart before the calls happen you can pre-sell your information product.
Make an offer in the autoresponder messages for a special price if they purchase ahead of time.
You can also make a one time offer on the autoresponder confirmation page.
Getting the Product Ready You'll have mp3s that you can deliver in a digital download format to those who buy the product.
You may also want to have the calls transcribed as this will add to the value and will be of benefit for those who prefer to read then listen.
If you have guests ask them if they have any bonuses they would like to contribute.
This will help to promote them and also add value to your product.
Setting up an Affiliate Program If you have speakers you definitely want to set up an affiliate program.
You can offer them a higher commission then a regular affiliate would get since they will have a great influence over the group they will be promoting the product to and likely sell more as a result.
As I mentioned, setting up this type of system can be a lot of hard work but if you spend the time and set it up right this can be something that pays you back for a long time to come.
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