Copywriting is something that has been in existence for some time. You see it in sales letters, newspaper ads and even websites designed by direct marketers. But what makes you a good copywriter? How would one go about making copy that sells? To write successful copy, knowing your product and convincing your audience that they need that product are essential.

You are about to learn some ways to create killer copy that sells.

First of all, don't write sales copy that's full of hype and exaggerated claims. Some copywriters start with a good sales letter and then destroy the effect by overdoing it with hype. You can tell people the value of a high quality product and it will mostly sell itself. It's better to honestly explain to your prospects how your product can help them rather than bragging how great it is. So be sure to have helpful information included in addition to a sales pitch. People read sales copy in order to learn facts that will help them decide if they want to buy it. People will trust you and your product if your approach is honest and down to earth. You should also not use too many bold headlines or italics. If you have a particular point you want to emphasize you can use these. They are best used sparingly. Your readers will start to distrust you if you use these too often. You definitely don't want your copy to carry this message. Focus on giving people some helpful facts and stick to the truth. Keep your copy easy on the eyes and easy on the mind.

There are plenty of ways you can increase your product's perceived value throughout the body of your sales copy. But one of the best ways to give more value to the end user is by adding a free bonus along with your product. Let's admit that we love getting a free bonus. It lets them think they're getting more value than they're paying for. The free bonuses will only help in convincing the user that your product is valuable. The bonus material alone has also been incentive for people to buy the product.

Yes, it is that effective. Depending on what bonus you included and how you position yourself will affect the success of the product. The bonuses included must be exclusive and complimenting to the product in order to see the best results. Don't put in the bonus just for the heck of it.

Another copywriting tip to keep in mind is that it's always better to be specific. Use this throughout your copy, starting with the headline and continuing for the whole piece. Your readers are looking for helpful information about a product, not general remarks that could mean anything. People will not be motivated to buy something unless you can give them specific reasons why it will be of use to them. Specifics make what you're saying believable and give you more credibility. So focus on providing people with as many details and specific information as you can.

It's a good idea to aim at making people feel secure about doing whatever you want them to do. Once this is accomplished, they are in a state of mind where buying something is more natural. At this point, they have no problem hitting the buy button.