Television has come a long way from the time it was introduced in sepia tones, without dialogues inclined toward meaning full soaps that reflected life on Hindi TV channels. People had no other option but to see what was offered on TV channels in those days. A few decades later came the era of cable TV that brought a host of channels to the homes of many. This gave the consumer a chance to decide which Hindi TV channel he liked and why. Mythological series and dramas like Krishna, Devon Ke Dev Mahadev, Bal Ganesh kept the audiences engrossed for a long time.

This was the time once cable operators had monopoly on the TV channels that forced the viewers to have restricted number of channels than what was available. However since the time set-top boxes have come into play, cable TV operator's monopoly of Hindi TV channel viewing has stopped, while broadening the horizons of amusement channels and its viewership. A decade later the audiences that loved Hindi TV Shows with stories based in mother in law and daughter in laws were phased out. TV channels introduced shows like Balika Vadhu, Pratigya women centric shows that highlighted social causes.

TV Channel operators looked to attract youngsters who are computer savvy and smart phone aficionados this brought a wave of serials like Remix, Emotional Atyachar, Roadies, Dil Dosti Dance. Not just this TV channels went live giving a big boost to online Indian TV. With Indian TV online, viewers had the option to see them as and when they wanted and could select from TV channels, to music channels to movie channels. Recently, the dawn of reality shows took over Indian TV serials. Channels like Star, Sony & Life OK wished to own superiority within the charts. They introduced new reality shows each quarter to retain and keep adding more viewers. Shows like KBC, DID and more provided their viewers with unlimited recreation, additionally gave them financial advantages. Reality shows shortly became a trend and continues to be followed religiously each season.

Live TV Channels added another dimension to innovative ideas and themes that dynamically changed each season. Viewers could view their favourite participant and also interact with them. This interaction let the viewers become emotionally involved with their idols thus boosting the viewership of live TV channels. With nearly 100+ live TV channels, Online Indian TV channels have come a long way from their black and white era. It remains to be seen if TV channels will make a huge difference to its viewership ratings or will they be just another way in which viewers can continue viewing serials they have missed out on.