How Startups Can Tap The Indian Graphic Design Talent
In a crowded marketplace, the chance that your product will be noticed is quite low. Design can play a crucial role to help your product stand out in the crowd in such a scenario. Big corporations overcome this problem by spending a large amount of capital to create and sculpt positive brand perception. Startups cannot splurge on such things. But, you can get the service of a high quality and affordable graphic designer in India that will solve your design related requirements to a large extent. However, you need to follow a well-calibrated approach before sending graphic design work in India. Top-down approach can be of great help in this case.
Make a Plan
Graphics designing is a creative work. So, you should be very precise about which work you want to outsource and to whom. You cannot outsource brochure design work to a freelancer just because he or she had delivered a very good logo design in the past. Such type of clarity is absolutely needed when you are thinking to tap the talent of an Indian graphic designer.
Select Suitable Outsourcing Partner
If you are successful in selecting the right partner, your job is half done. A genuine service partner understands the unique needs of startups and offers solutions that best suit their interests. You might be tempted to hire a freelance graphic designer, but he or she cannot meet all graphic design needs such as making banner, corporate logos, business cards and brochures. Another problem is that they are often unreliable and you might have to face issues related to deadlines and quality of delivery.
To overcome such problems, you just need to choose the right offshore partner with a proven track record of service delivery. They will hire a dedicated graphic designer, or a team of designers for you who will work as an extended local team. They will manage almost all overhead expenses such as IT, hardware, software, HR and accounts. This means you will have a fully functional virtual captive design studio without investing any capital on overhead expenses.
Retain Flexibility
You should make sure that your manpower team is flexible. You can quickly scale up or downsize your remote team according to the requirements of the project. Having a flexible team gives your startup firm strength to cope in a volatile business environment.
Properly communicate with your offshore design team.
It is always better to give a proper design brief to your dedicated Indian graphic designer. It always helps in outsourcing to send a proper design brief. This helps a lot as they are not available for a daily huddle or brainstorming.
Harness The Benefit of a Large Talent Pool
India has a large number of design professionals well-versed in various design tools such as Photoshop, Quarkxpress, and Indesign. These design tools are quite costly for a freelancer. However, your remote team can access the latest versions of these tools. It offers a broader skill set than a freelancer.
Hiring a dedicated graphic designer is possibly the best available option for startups. Outsourcing work to an Indian graphic designer helps you to reduce costs and improves the quality of output.
Make a Plan
Graphics designing is a creative work. So, you should be very precise about which work you want to outsource and to whom. You cannot outsource brochure design work to a freelancer just because he or she had delivered a very good logo design in the past. Such type of clarity is absolutely needed when you are thinking to tap the talent of an Indian graphic designer.
Select Suitable Outsourcing Partner
If you are successful in selecting the right partner, your job is half done. A genuine service partner understands the unique needs of startups and offers solutions that best suit their interests. You might be tempted to hire a freelance graphic designer, but he or she cannot meet all graphic design needs such as making banner, corporate logos, business cards and brochures. Another problem is that they are often unreliable and you might have to face issues related to deadlines and quality of delivery.
To overcome such problems, you just need to choose the right offshore partner with a proven track record of service delivery. They will hire a dedicated graphic designer, or a team of designers for you who will work as an extended local team. They will manage almost all overhead expenses such as IT, hardware, software, HR and accounts. This means you will have a fully functional virtual captive design studio without investing any capital on overhead expenses.
Retain Flexibility
You should make sure that your manpower team is flexible. You can quickly scale up or downsize your remote team according to the requirements of the project. Having a flexible team gives your startup firm strength to cope in a volatile business environment.
Properly communicate with your offshore design team.
It is always better to give a proper design brief to your dedicated Indian graphic designer. It always helps in outsourcing to send a proper design brief. This helps a lot as they are not available for a daily huddle or brainstorming.
Harness The Benefit of a Large Talent Pool
India has a large number of design professionals well-versed in various design tools such as Photoshop, Quarkxpress, and Indesign. These design tools are quite costly for a freelancer. However, your remote team can access the latest versions of these tools. It offers a broader skill set than a freelancer.
Hiring a dedicated graphic designer is possibly the best available option for startups. Outsourcing work to an Indian graphic designer helps you to reduce costs and improves the quality of output.
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