Words speak greater than actions. If you know how to use words, where to use them, and at what time to use them…you are a winning writer having successful number of readers. While writing for a website, words are particularly important and your writing must possess the ability to capture the reader's attention at once. Many website owners pay great importance to website design and other factors, but pay less heed to the copy. They just fulfill the formality of scribbling a few words into the design and consider their work done! Here are five reasons why having a compelling web copy is important:
Reason #1: Gains Site Visitor Interest
An effective web copy is enough to satisfy the eyes of the person arriving at your website. A visitor probably had scanned a lot of other sites before actually coming to you. If you offer the same lame content as the others, you will be treated like the others too. But if your website is loaded with useful and grabby information, it will win you some customers for future.
Reason #2: Creates Urgency
What are your feelings when you see a brochure upon which is written "savor your taste buds with our new pizza topping, Contact now for free delivery" These words will simply drive you crazy and want you to instantly pick the phone and place your order. This is "urgency" created through words.
Similarly, once your web copy has successfully gained your visitors interest, the next thing it does is to create urgency within the rushed visitor. A forceful web copy tempts the visitor, and makes him want to try you out. Only a compelling web copy can make them do this! Urgency may be created through bold headlines and meaningful text.
Reason #3: Convinces Visitor into Buying
You have conquered the heart of the visitor and created urgency through an appealing web copy, what now? Of course, you have got to sell! An effective web copy is persuasive and motivates a person into buying. The actual work of the copy is to present details in a way that the person doesn't hesitate for even a second to make a buying decision. A well built copy certainly has an edge over the poorly built copy, for it not only attracts but it also makes sales possible.
Reason #4: Communicative
Another benefit of making your web copy compelling lies in the communicative ability it holds. If your website copy does well in conveying your basic message to the visitors, half of your goals have been achieved right there. Only a powerfully built copy can address your strengths and services to the visitors in the best possible manner. The only channel from where your visitors know who you are and what you offer is the content. It is the only source of communication with your customers and visitors, so be sure to pay attention on what you are saying…because, what you say is what you are.
Reason #5: Web Copy Makes You Search Engine Friendly
Search engines love content, true. But let's rephrase it to "Search Engines love proper and well written content". All websites have content but not all are search friendly, so this proves that having content is simply not enough, but having effective content is the actual demand. If your website has content that contains all the key words important to your visitors and the search engines, keeping in mind the right keyword density, you will probably win top positions in search results. Hence, content is the sole factor that makes you rank high in search rankings, increase your visibility and increases traffic to your website.