The Ab Workout Device - Ab Workout Exercises For Safe Ab Fitness

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The MXR Abdominal Work-out - Launch And Critique On United kingdom Newspaper "The Daily Mail"

The AB-MXR launched into King's Road Sporting Club on 8th November, 2011. Dust PR put together an event to celebrate the first store for the AB-MXR accompanied by a mix of clients, customers, fitness trainers, gyms and mass media in attendance.

The window of the retail outlet was taken over to produce a powerful affect for passers-by through creating a pyramid of merchandise containers and suspending AB-MXR Workouts from the ceiling - in addition to models carrying out demos! That drew plenty of attention and had the people passing by asking questions about the merchandise and wanting to know more.

There were product demos taking place in store with models showcasing the entire array of workouts you can do with the AB-MXR workout, which produced talkability at the celebration and Joanna, the KRSC staff and the Public relations agency were on hand to respond to the guest's questions.

Joanna gave a speech about the development of this product and the way of thinking and creativity regarding the concept. Chiropractor Dr Mikael Porath Petersen in addition said a few words concerning the health benefits of the AB-MXR workout, as it was his feedback which created the perfect cervical support for the neck. Shortly after people were flocking to the tills!

The actual event was a huge success, and the AB-MXR Workouts were flying off the racks through the night!

The MXR Ab Work out has become so popular, that even the Daily Mail are giving it a good review as disclosed here...

"Flat abs? No sweat... A cutting edge piece of equipment offers to make sit-ups simpler, more effective and in fact entertaining, thanks to The AB-MXR work-out.

Sit-ups present a problem. It will take only 10 of them before your neck aches, so we give up before we’re anywhere near to a toned tummy.

Yet a new piece of apparatus offers to make sit ups easier, more efficient and, whisper this, even enjoyable.

Developed by physical fitness coach Joanna Kabbani, the AB-MXR workout is designed to support the neck, so your crunches really focus on your abdominal fat. It’s also ideal for rehabilitation. According to Joanna, you simply need to use it for five minutes a day.
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