Online Content Marketing Plan, Simple & Powerful
Having an Online Content Marketing Plan is a great way to attract qualified prospects to your business or products. In this 3-part series I'll show you how to put it all together.
The power of content marketing starts when a marketer presents their potential customer and prospect useful advice, tips, reports and insider intelligence that solves problems BEFORE they become a customer. This may be delivered through the marketers' blogs, articles, videos, eBooks, webinars, social media, and lots of other ways.
When a potential prospect is able to benefit from your content, they 'll want more from you, which means you have the opportunity to build a relationship with them and build trust. A way to give more to them is through an eBook you've written, a HOT report, or through some type of educational video or article. Its permission based, which means adding an opt-in box to your blog or website to capture your leads details. The refreshing part of an online content marketing plan is, you don't have to chase your prospects with a sales pitch. Content marketing never ever hard-sells.
In fact, you have to look hard to see it sell at all. But it does.
Simply put, if a person or business succeeds in providing consistent, timely, relevant, and non-promotional content to their prospects at the right time, then the prospect will reward the company with their purchase and loyalty.
Online Content marketing is used by many kinds of businesses around the world. Why is that? Candidly, because it works.
If a person or company plans to stand out in the busy, noisy, social and web environment, a Content Marketing Plan is very important in today's market.
Buyers have had to shield themselves from a bombardment of advertising messages that they are exposed to on a daily basis. So, this means that businesses must grasp a new strategy to acquiring new prospects. Content marketing is the way to accomplish it.
So Here's a Plan:
1. Determine who your ideal prospect is. What sort of problems do they need to solve? Your content will be most effective when it's created and designed for a specific person. The only way to teach, motivate, and entertain successfully is by recognizing your specific audience.
2. Do your keyword research. Once you have an idea or subject that you would like to focus on, explore which keywords you would like to use to optimize your content. There are inexpensive ways to determine the best keywords to target in your online content marketing. I have a couple of keyword tools worth mentioning on my blog under recommended resources.
The big goal is to get highly ranked in the search engines so you receive lots of free traffic.
This article is continued in Part 2...See below.
The power of content marketing starts when a marketer presents their potential customer and prospect useful advice, tips, reports and insider intelligence that solves problems BEFORE they become a customer. This may be delivered through the marketers' blogs, articles, videos, eBooks, webinars, social media, and lots of other ways.
When a potential prospect is able to benefit from your content, they 'll want more from you, which means you have the opportunity to build a relationship with them and build trust. A way to give more to them is through an eBook you've written, a HOT report, or through some type of educational video or article. Its permission based, which means adding an opt-in box to your blog or website to capture your leads details. The refreshing part of an online content marketing plan is, you don't have to chase your prospects with a sales pitch. Content marketing never ever hard-sells.
In fact, you have to look hard to see it sell at all. But it does.
Simply put, if a person or business succeeds in providing consistent, timely, relevant, and non-promotional content to their prospects at the right time, then the prospect will reward the company with their purchase and loyalty.
Online Content marketing is used by many kinds of businesses around the world. Why is that? Candidly, because it works.
If a person or company plans to stand out in the busy, noisy, social and web environment, a Content Marketing Plan is very important in today's market.
Buyers have had to shield themselves from a bombardment of advertising messages that they are exposed to on a daily basis. So, this means that businesses must grasp a new strategy to acquiring new prospects. Content marketing is the way to accomplish it.
So Here's a Plan:
1. Determine who your ideal prospect is. What sort of problems do they need to solve? Your content will be most effective when it's created and designed for a specific person. The only way to teach, motivate, and entertain successfully is by recognizing your specific audience.
2. Do your keyword research. Once you have an idea or subject that you would like to focus on, explore which keywords you would like to use to optimize your content. There are inexpensive ways to determine the best keywords to target in your online content marketing. I have a couple of keyword tools worth mentioning on my blog under recommended resources.
The big goal is to get highly ranked in the search engines so you receive lots of free traffic.
This article is continued in Part 2...See below.
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