There are many opportunities to drive traffic to your site.
Apart from purchasing paid advertisements, why don't you invest your time and effort on running a campaign that doesn't require valuable monetary investment? That is the reason why most online marketers choose to utilize their marketing skills through optimizing their website because it provides quality results and better rewards such as long lasting visibility on popular search engines.
One of the helpful methods you can use in optimizing your site and gain traffic is webpage directories.
A webpage directory provides you greater exposure by featuring your site through posting links or content articles to their site.
Now, let's delve deeper on the how such directories drive traffic to your website.

• Features your content - More than giving great exposure to your content, it also provides a greater chance of gathering huge amounts of visitors to your site.
  By submitting quality content articles to directories, they automatically feature them on the search result page once a particular searcher enters a query related to the content you have made.
  

When they find your material useful, it is more likely for them to drop by and visit to explore more available resources.
That is why it is important to include keywords on your content as well as backlinks as this will serve as your portal from the content to your main site.

• Good branding - Respected webpage directories provide good branding to businesses as a material featured on their site gains the same impression of professionalism from online users.
  It's like hitting two birds with one stone.
  

With this, popular webpage directories are very strict on carrying content material on their site as they have a keen eye on identifying articles of good quality.
So, you must make sure that you submit quality articles that will pass their standards.

• Search engine indexing - Aside from featuring your material on their site, such webpage directories facilitate your visibility on popular search engines.
  Because top search engines consider webpage directories as credible sources of information, they include them together will all the content featured on their list.
  
• Link building - Webpage directories also provide free link building where you can pass your content with a link attachment to be featured on their site.
  With this, they carry not only the texts but also the links that lead to your main website.
  
• Targeting market niche - And lastly, this factor is one of the useful ways in driving traffic to your site, because such websites automatically categorize your website by identifying the keywords used.
  With this, your material will belong to related categories where your market niche will most likely to search upon.
  

With thorough research, you can learn different methods in improving your site in order to make content materials acceptable for feature on webpage directories.