Tips for Helping You Build Your Brand on Google
If you have been involved in SEO Toronto for a long period you will realize that things have changed as far as evaluation of results is concerned. There used to be a time when most of the stress was laid on evaluation reports. So all that was done was, some of the top keywords were selected and then they were run through a rank checker tool. The results were used for the monthly reports to see the performance for these keywords.
Things have evolved over the years and now a lot of other factors are also considered. Link building reports also became a part of the results. The keyword traffic was segregated based on branded and non-branded. Conversion rates also started getting importance to see how many of the visitors were actually buying a product. Now it is all about building your brand. The bigger your brand is the more visibility it will have. Here are some important factors that come into play for building your brand.
Frequency of visit
Earlier building a brand had a lot to do with the number of people who would receive the message sent out by you and the number of times the people exposed responded to the message. Now, in today's world this is considered to be an obsolete method. However, you might have realized that AdWords used to have the frequency and reach metrics for the ad-buys that were based on CPM. Also, now the Google results show the frequency of your visit beneath the result. Probably we should not let frequency and reach replace our current factors for evaluating the SEO results. But we can definitely include them as another parameter.
Measuring SEO performance
Most of the SEO strategies that are used today use some particular form of content. Video content is growing rapidly as the number of dally videos being streamed on YouTube crosses the 4 billion mark. Mentions in the press are also very important. Then there are blogs and infographics. All this content is very important in understanding the performance of a SEO campaign. When you come up with an infographic and then try to make it popular through social networking platforms, the main aim is to get as many outside links as possible. Sometimes even after the link for the infographic being removed, the brand value still remains.
The point is that when you let a large number of people see your brand it has some sort of SEO value in it. That is why you should include certain 'old' or traditional metrics for measuring your SEO success. If you are creating a brand that is popular it will definitely help in improving your standing on the result pages. This is because the bigger your brand is more will be the people that will be searching for it. If only we are able to take into account all the information related to the exposure which the brand is getting, we will be able to get a better understanding of our SEO efforts.
Things have evolved over the years and now a lot of other factors are also considered. Link building reports also became a part of the results. The keyword traffic was segregated based on branded and non-branded. Conversion rates also started getting importance to see how many of the visitors were actually buying a product. Now it is all about building your brand. The bigger your brand is the more visibility it will have. Here are some important factors that come into play for building your brand.
Frequency of visit
Earlier building a brand had a lot to do with the number of people who would receive the message sent out by you and the number of times the people exposed responded to the message. Now, in today's world this is considered to be an obsolete method. However, you might have realized that AdWords used to have the frequency and reach metrics for the ad-buys that were based on CPM. Also, now the Google results show the frequency of your visit beneath the result. Probably we should not let frequency and reach replace our current factors for evaluating the SEO results. But we can definitely include them as another parameter.
Measuring SEO performance
Most of the SEO strategies that are used today use some particular form of content. Video content is growing rapidly as the number of dally videos being streamed on YouTube crosses the 4 billion mark. Mentions in the press are also very important. Then there are blogs and infographics. All this content is very important in understanding the performance of a SEO campaign. When you come up with an infographic and then try to make it popular through social networking platforms, the main aim is to get as many outside links as possible. Sometimes even after the link for the infographic being removed, the brand value still remains.
The point is that when you let a large number of people see your brand it has some sort of SEO value in it. That is why you should include certain 'old' or traditional metrics for measuring your SEO success. If you are creating a brand that is popular it will definitely help in improving your standing on the result pages. This is because the bigger your brand is more will be the people that will be searching for it. If only we are able to take into account all the information related to the exposure which the brand is getting, we will be able to get a better understanding of our SEO efforts.
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