Since the day the Individual Savings Account or ISA was introduced by the UK government it, has never looked back. This efficient way of saving for the future has gained popularity not just to those who are having just enough financially but also to those who are earning more. Its being an effective way of saving money without the fear of taxes has always been one of the best ways to save in the UK. Being a tax-efficient wrapper in which you can go for the traditional savings account type of investment or go a level up by holding stock market-based investments, more and more people are getting conscious in saving.

Admittedly, taxes are what scare people when it comes to investing their money or even saving them. The higher your income is, the higher your tax would follow you. These taxes are aimed to aid the government to maintain and keep its country moving towards the future along with other neighboring countries. Taxes from the people help the government advance and develop. But the same taxes have caused some people to look for more jobs and investment opportunities to sustain their families' needs. That is why this tax-free ISA is such a €light at the end of the tunnel' or the €knight in a shinning armor€ for the people. They can now invest and save for their future without the option of loosing some of their earnings to taxes.

An ISA can either be in two types; cash or stocks and shares. Whichever floats your boat, the important thing is that it is still non-taxable. They may differ in their method of saving or investing but, nonetheless, they help the people save money. Each may be under the same ISA umbrella but they definitely differ when it comes to their rates. So the best way to go for those who would want to capitalize on the fact that they are without tax is to get the best rate there is. If your savings account is getting less competitive, you don't have to stick to it; you can always move or transfer your money and get a better deal somewhere else.

Although rates may change every now and then, there are €players' that have been relatively steady in providing the best rate in each category; cash or stocks and shares. In the cash ISA, names like Investec, Meteor and NatWest have been constantly there together with others. While in the stocks and shares ISA, it can be everybody's ballgame. But then again, always be updated since you will never know when these companies will become less competitive.

Better players might bring in better rates in the table. Be always ready to take advantage of it.