With the growing race for money, the SEO nowadays is affected by spam. Many small business persons with less knowledge on SEO and Google algorithm have started SEO consultants. It is obvious that no one likes the spam. Meanwhile, Google also takes this spam to be a serious thing. What people think about spam is completely different from google. We all know that Google uses the bots to crawl, index and cache the content. If the bot sees your content to be SEO Spam, then the Google will spam your site and the traffic to your site will be removed away.

The fact why most of the consultants are not aware of latest internet marketing strategy is due to clients. They will insist them for the instant results. The clients won't understand that just starting the work today will not give them the results they are expecting. With the
Panda update they are finished. Most are thinking that SEO is spam. It is not like that, Google considers your content or site as spam in the case,

ü  If your content is over optimized

ü  If you are using irrelevant content and quotes

Use quality content to be published on your site and earn the natural links. If Google fixes your site or content to be spam don't get panic. Go to your webmaster tools because google will already report this error to your webmaster tool. Fix the error mentioned. It may be due to irrelevant links or existence of more keywords. After fixing those errors resubmit your site and wait until it will be again crawled by the Google bot.

Some consultants, With the client's compelling for quick results are pushed to do in some gray areas. Though it gives the gain for some short period, the search engine will damn sure penalize your site once it gets to know everything you done are spamming. The things that commonly come under the SEO Spam are as follows.

1. Overloading the page with more keywords i.e. Keyword stuffing which results in content spamming.
2. Using the irrelevant keywords in the meta keyword tag with the notion to drive the visitors to the site anyway. That is for traffic, driving the customers not related to your site.
3. Spamming the bookmarking sites or sending the unwanted emails to the users which leads to annoyance among the users.
4. Using the doorway or Gateway pages
5. Having the keyword density in mind, using the keywords in the page as invisible text. These are usually done in the footer or embedding those keywords in the html code which is commonly referred as the Hidden text.
6. Link farming – meant only to get backlinks. This contains only the links but that does not have any worthy.

Before doing the SEO it is needed to check some sort of thing.

1. Check for hidden text
2. Check if there any Auto Redirecting exists
3. Check for cloaking (Cloaking means providing different information for different people based on the locations.)
4. Check for doorway pages
5. Check for malwares in your site.