As we all know, article marketers write and submit articles for only 1 reason - to get traffic.
On the Internet, traffic is like oxygen.
Without traffic, nothing ever happens.
You need visitors to come to your website so that someone will click on ads, sign up for newsletters, or buy something from you.
That's the whole idea of content marketing.
You want targeted traffic so that you can achieve your business goals.
So you have to be clear what your goals are, and who your target audience is.
When you have clear goals, your article marketing campaigns become very focused.
More on how this works later on.
For now, know that traffic from article marketing activities actually come from 2 channels - (1) Direct click-through from the links in your author resource box, and (2) Organic traffic from the search engines.
When you submit your articles to article directories for publication, you will be allowed to include your author signature.
This is where you can include up to two or three links.
I'll go more into the details on the section on how to write articles.
For now, it's good enough to know that you will be getting traffic from the links that you put out with your articles.
This is straight forward.
But there's still the second part - organic traffic from search engines.
If you are unaware of how SEO (Search Engine Optimization) works, you will not be able to optimize your articles for best results.
There is no two way about it.
You need to know the fundamentals of SEO before you can successfully implement your article marketing campaigns.