Headline

• Blogging and journalism have a lot in common, including the importance of a good headline. Readers rarely read blog entries that do not contain an enticing headline. An effective blog headline promises some kind of payoff for the reader. For instance, a blog entry titled "How Eating Out Every Day Can Make You Thinner" will entice a reader who wants to lose weight to keep reading. A good headline should promise a benefit or reward or arouse curiosity. Since unread blog entries are not effective blog entries, the importance of a good headline cannot be overemphasized.