Online Article Marketing Versus Online Click Ads For Traffic Considered
After all you are giving value to the reader and in return you have their undivided attention, and they just might remember your gift of knowledge if and when they are ready to buy.
The other day, someone had asked me if in my opinion it was wiser to pay for click ads or whether it was smarter to write online articles to get traffic? Personally, I like the online article venue the best for securing targeted traffic, but I suppose that buying click ads is fine too, as long as you are buying the right key words for the click ad searches.
Because, the last thing you want to do in your business is to attract people who are not really buyers.
Indeed I can tell you from the real world when I was setting up franchises, there were times we were flooded by inquiries.
I can remember one time when there was a PBS special done on our company, and it was seen by 87 million people over a 6 six month period were played in all the DMAs across the country, and many of the inquiries were not really franchise buyers, they were unqualified, didn't have the money, and we spent a lot of time talking to them.
They were not buyers of anything.
In fact many of them were our competitors.
How does that help the company if the inquiries are of no value? The same thing is true on the Internet, but if someone is reading an article that you wrote then most likely they are interested in that specific topic.
They probably searched on the Internet for certain specific information, and if your article shows up, and they are intrigued, they will read it and if the article is written well, they may contact you.
If your article is written poorly, and they still contact you, they may not be smart enough to be your client, or even have the money to pay you.
And in this case I'm speaking about folks who are consultants of some type, then you've wasted your time, not only in writing the article, but also in fielding the phone call or inquiry you see? So, if you can write really good articles, you might try supplementing your click-ad campaign with article marketing too.
Indeed, I sure hope you will please consider all this and think on it.