A crucial facet of SEO when it comes to website design does not just revolve around integrating html code and placing links on the pages of the site, but in the keyword selection for the site pages. The decisions that are made for this aspect of the web building exercise are important because if poor choices are made and do not appropriately target your business, then a huge amount of time and cash will be expended to no avail. 

When companies have a website, they will often attempt to use phraseology on the pages that they consider will help to bring viewers to their pages and thus help their business. An example of this would be a website that aims to promote football coaching, so the owner targets the word "football". This would obviously bring a lot of people to their site. Nonetheless, the vast majority of those visiting would not be targeted traffic, because there would be people visiting the site seeking to purchase footballs, football clothing and other football related products. In a case such as this, visitors would probably not go any further than the home page of the site, return to the search engine that sent them to your site in the first place and then visit another site. Very little business would be generated in this way. 

So that website owners can overcome this problem, it is a much better strategy and more cost effective to target very specific phrases, such as "football lessons", "football coaching", etc. Phrases such as these will give a much better result as far as top listings are concerned and therefore produce a more effective result. It is true that there would be less visitors to any site that specifically targets a particular market segment, but the upside of this strategy is that traffic to the website would be relevant and so more football coaching courses would be bought. 

At the present time, there appears to be no tool for allowing website designers know precisely how much traffic any particular key phrase might attract. One can only assume that this is due to the various search engines wanting to sustain relevant results, as opposed to website owners being in a good position to be able to optimise their web pages for specific key phrases producing increased traffic. 

Notwithstanding this, there are some good online tools that you can use that are helpful to website owners to gauge the amount of traffic they might receive. Probably the most well known of these is Google AdWords Keyword Tool. Those wishing to avail themselves of this facility need to open an AdWords Account in order to access the tool, but the account is free and very easy to use. As soon as you have opened an account, you are then able to input various key phrases and the Google tool will analyse them and even suggest others that might be more effective. The tool also guides you about traffic statistics. 

A further tool that some might like to try is Google Trends because this estimates the amount of traffic a site may achieve. The tool allows you to compare the volume of searches that might be expected between two or more phrases. Wordtracker can also be utilised which uses different sources to follow key phrases and traffic and can provide individuals with niche keyword phrases.

To achieve effective results, seek out an affordable website design company who will be able to provide you with low cost website design.
A crucial facet of SEO when it comes to website design does not just revolve around integrating html code and placing links on the pages of the site, but in the keyword selection for the site pages. The decisions that are made for this aspect of the web building exercise are important because if poor choices are made and do not appropriately target your business, then a huge amount of time and cash will be expended to no avail.  When companies have a website, they will often attempt to use phraseology on the pages that they consider will help to bring viewers to their pages and thus help their business. An example of this would be a website that aims to promote football coaching, so the owner targets the word "football". This would obviously bring a lot of people to their site. Nonetheless, the vast majority of those visiting would not be targeted traffic, because there would be people visiting the site seeking to purchase footballs, football clothing and other football related products. In a case such as this, visitors would probably not go any further than the home page of the site, return to the search engine that sent them to your site in the first place and then visit another site. Very little business would be generated in this way.  So that website owners can overcome this problem, it is a much better strategy and more cost effective to target very specific phrases, such as "football lessons", "football coaching", etc. Phrases such as these will give a much better result as far as top listings are concerned and therefore produce a more effective result. It is true that there would be less visitors to any site that specifically targets a particular market segment, but the upside of this strategy is that traffic to the website would be relevant and so more football coaching courses would be bought.  At the present time, there appears to be no tool for allowing website designers know precisely how much traffic any particular key phrase might attract. One can only assume that this is due to the various search engines wanting to sustain relevant results, as opposed to website owners being in a good position to be able to optimise their web pages for specific key phrases producing increased traffic.  Notwithstanding this, there are some good online tools that you can use that are helpful to website owners to gauge the amount of traffic they might receive. Probably the most well known of these is Google AdWords Keyword Tool. Those wishing to avail themselves of this facility need to open an AdWords Account in order to access the tool, but the account is free and very easy to use. As soon as you have opened an account, you are then able to input various key phrases and the Google tool will analyse them and even suggest others that might be more effective. The tool also guides you about traffic statistics.  A further tool that some might like to try is Google Trends because this estimates the amount of traffic a site may achieve. The tool allows you to compare the volume of searches that might be expected between two or more phrases. Wordtracker can also be utilised which uses different sources to follow key phrases and traffic and can provide individuals with niche keyword phrases. To achieve effective results, seek out an affordable website design company who will be able to provide you with low cost website design.