THE COUNTERFEIT TEA: IT OCCURS RARELY, BUT SPOILS THE HEALTH OF ACCURATELY
Of the vast number of drinks, which humanity has come up with pampered in everyday life, first place in popularity, no doubt, is tea. It is the oldest and most popular drink on earth including water.
Tea has long been praised as a healing drink: stimulates the body's vital functions, eliminates fatigue and enhances performance. Often, however, instead of this wonderful beverage you can drink something very unpleasant, and certainly not useful. At the same time after such a tea party in the best cases you will have spoiled the mood, at worst - health.
A recent study commissioned by the Commonwealth "RusBrand" revealed that nine major product categories (alcohol, sanitary napkins, medicines, perfumes, cosmetics, sports clothing and footwear, tobacco, tea, coffee, detergents) the proportion of counterfeit products in 2011. 24% of the total turnover of retail trade. In this case, excluding the three most affected forgery of goods - alcohol, clothing and footwear - the share of counterfeit goods in the remaining categories of 8-9%, of which the share of tea accounts for only 1-2% of fakes. The share of counterfeit tea for the last two years has decreased, and this positive trend continues, experts say.
TEA AROUND THE HEAD
If we talk about the counterfeit case, it is mainly in this market there are violations of intellectual property rights, and as such is not the substitution of raw materials of the product, told RBC General Director of the Russian Association of Tea and Coffee. He pointed out that tea - one of the most economical types of plant products, and herbs that can be collected in large volumes, would cost much more than tea raw materials. So put some other ingredients in the guise of tea not economically feasible. In the world there is practically no ingredients of plant origin, similar to tea, and which are cheaper than tea, the expert explains.
Also, he said, the tea market is very transparent and clearly structured, it does not have a large number of companies, and enterprises are very well established system of control over the possible penetration of illegal products on the market. Security Service, who monitor the situation, there is almost every producer of tea. At the same time R.Chanturiya indicated that distribution system, developed over many years, allows to accurately tracking the movement of goods, including fake. "As soon as the market appears fake products, it is immediately reflected in sales figures," - says the expert.
But to enjoy such a rosy picture at first glance, the tea world prematurely. Unfortunately, the situation can change quickly. Now, many economists and experts scare us the coming world crisis. And if it does happen, the new extreme conditions, the company will seek by all means and ways to cut costs to survive. Indeed, the main principle of the market - takes a cheap and sell expensive. And the consumer in such a situation will always be a loser, choosing from a very bad product just bad.
WHAT IS TO BE FEARED?
Today, almost everyone encounters in daily life with a fake or counterfeit products. Many buyers do not dwell on this, but it should be. It should be understood that the fake - is the most expensive product is very low quality, which does not pass any tests and studies, and accordingly, it could definitely have a devastating impact on human health. This is usually the most profitable counterfeiting goods, which are widely consumed by people, especially if there is it easy to distribute large quantities of adulterated product.
Falsification of tea almost equally ancient origin, as its very production. To this day remained a few ways of rigging products. The most common - a mix of different but similar in appearance, but differing in quality and price of several types of tea, as well as replacement of the country of origin or the lack of information about it.
In the second case is simple - Kenyan tea is sold as Chinese or Ceylon, and Indonesia and Vietnam - the same as Ceylon or Indian.
But in the first case, a price difference, which leads to the additional earnings. But sometimes the process is obtained by mixing the opposite effect - the taste of tea is increasing, as the tea blend harmoniously complement each other. Now it is the technology of production of certain types of tea, which is called blending, and the resulting mixture of tea - hood. The most famous blend of tea in the world - "English Breakfast" - a mix of varieties of Indian and Ceylon tea, which implies the flavor and aroma, the corresponding standard. But we should not deceive ourselves - blending the technology falsification still exists, especially on the tea-packing factories, where there is still lack of control over production.
However, all adulterated teas, having apparently indistinguishable from the real signs of tea, perfectly defined by the complete lack of taste and flavor. They are usually found in food service establishments, transportation, where the tea consumer does not impose any special requirements, and where his familiarity with adulterated drink is episodic in nature. Often it is left without any negative effects, except for a small and spoiled the mood of losing money.
A LITTLE BIT ABOUT THE FUTURE
At a high level of competition in the tea market long-term survival strategy for any company can only be based on the desire for high quality product.
Experts agree that now the Russian tea market is stable, highly saturated. Further growth can drink consumption through the development of the premium segment (transition to a more expensive proposal), as well as the emergence of new formats and new tea offerings on the market, they say. If this trend prevails, then the fans will be able to extend the magic drink "tea horizons," to get acquainted with new kinds of tea products worldwide.
Well, we wish you to always brew with only fresh, tasty and aromatic tea, instead of "straw" that passes for itself! And do not stop in the selection of exclusively one brand of tea, it is wise to experiment and compare the choice of different types of tea. There are no people with the same flavor, character and worldview. Someone also the most expensive tea will be rotten, but someone will find a highlight in the ordinary at first drink.
Tea has long been praised as a healing drink: stimulates the body's vital functions, eliminates fatigue and enhances performance. Often, however, instead of this wonderful beverage you can drink something very unpleasant, and certainly not useful. At the same time after such a tea party in the best cases you will have spoiled the mood, at worst - health.
A recent study commissioned by the Commonwealth "RusBrand" revealed that nine major product categories (alcohol, sanitary napkins, medicines, perfumes, cosmetics, sports clothing and footwear, tobacco, tea, coffee, detergents) the proportion of counterfeit products in 2011. 24% of the total turnover of retail trade. In this case, excluding the three most affected forgery of goods - alcohol, clothing and footwear - the share of counterfeit goods in the remaining categories of 8-9%, of which the share of tea accounts for only 1-2% of fakes. The share of counterfeit tea for the last two years has decreased, and this positive trend continues, experts say.
TEA AROUND THE HEAD
If we talk about the counterfeit case, it is mainly in this market there are violations of intellectual property rights, and as such is not the substitution of raw materials of the product, told RBC General Director of the Russian Association of Tea and Coffee. He pointed out that tea - one of the most economical types of plant products, and herbs that can be collected in large volumes, would cost much more than tea raw materials. So put some other ingredients in the guise of tea not economically feasible. In the world there is practically no ingredients of plant origin, similar to tea, and which are cheaper than tea, the expert explains.
Also, he said, the tea market is very transparent and clearly structured, it does not have a large number of companies, and enterprises are very well established system of control over the possible penetration of illegal products on the market. Security Service, who monitor the situation, there is almost every producer of tea. At the same time R.Chanturiya indicated that distribution system, developed over many years, allows to accurately tracking the movement of goods, including fake. "As soon as the market appears fake products, it is immediately reflected in sales figures," - says the expert.
But to enjoy such a rosy picture at first glance, the tea world prematurely. Unfortunately, the situation can change quickly. Now, many economists and experts scare us the coming world crisis. And if it does happen, the new extreme conditions, the company will seek by all means and ways to cut costs to survive. Indeed, the main principle of the market - takes a cheap and sell expensive. And the consumer in such a situation will always be a loser, choosing from a very bad product just bad.
WHAT IS TO BE FEARED?
Today, almost everyone encounters in daily life with a fake or counterfeit products. Many buyers do not dwell on this, but it should be. It should be understood that the fake - is the most expensive product is very low quality, which does not pass any tests and studies, and accordingly, it could definitely have a devastating impact on human health. This is usually the most profitable counterfeiting goods, which are widely consumed by people, especially if there is it easy to distribute large quantities of adulterated product.
Falsification of tea almost equally ancient origin, as its very production. To this day remained a few ways of rigging products. The most common - a mix of different but similar in appearance, but differing in quality and price of several types of tea, as well as replacement of the country of origin or the lack of information about it.
In the second case is simple - Kenyan tea is sold as Chinese or Ceylon, and Indonesia and Vietnam - the same as Ceylon or Indian.
But in the first case, a price difference, which leads to the additional earnings. But sometimes the process is obtained by mixing the opposite effect - the taste of tea is increasing, as the tea blend harmoniously complement each other. Now it is the technology of production of certain types of tea, which is called blending, and the resulting mixture of tea - hood. The most famous blend of tea in the world - "English Breakfast" - a mix of varieties of Indian and Ceylon tea, which implies the flavor and aroma, the corresponding standard. But we should not deceive ourselves - blending the technology falsification still exists, especially on the tea-packing factories, where there is still lack of control over production.
However, all adulterated teas, having apparently indistinguishable from the real signs of tea, perfectly defined by the complete lack of taste and flavor. They are usually found in food service establishments, transportation, where the tea consumer does not impose any special requirements, and where his familiarity with adulterated drink is episodic in nature. Often it is left without any negative effects, except for a small and spoiled the mood of losing money.
A LITTLE BIT ABOUT THE FUTURE
At a high level of competition in the tea market long-term survival strategy for any company can only be based on the desire for high quality product.
Experts agree that now the Russian tea market is stable, highly saturated. Further growth can drink consumption through the development of the premium segment (transition to a more expensive proposal), as well as the emergence of new formats and new tea offerings on the market, they say. If this trend prevails, then the fans will be able to extend the magic drink "tea horizons," to get acquainted with new kinds of tea products worldwide.
Well, we wish you to always brew with only fresh, tasty and aromatic tea, instead of "straw" that passes for itself! And do not stop in the selection of exclusively one brand of tea, it is wise to experiment and compare the choice of different types of tea. There are no people with the same flavor, character and worldview. Someone also the most expensive tea will be rotten, but someone will find a highlight in the ordinary at first drink.
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