Why a Sales Letter is Just the Start and What it Really Takes to Sell Information Products Online
A great sales letter makes a huge difference.
But if you're going to invest in a web copywriter, you might as well get the whole package.
This usually includes a squeeze page, a special report or other pre-sell ethical bribe, and an email autoresponder series.
Read on to find out how those additional ingredients will help you maximize your results.
Here's the "flow" of the typical online sales process: 1) Get people to opt into your list.
In order to do that, you need to bribe them these days, and that's the purpose of the special report.
The second purpose of the special report is to pre-sell them on your information product.
Of course, it also provides some information, generally just enough to make them really want the real thing.
2) Create more buying opportunities Once your prospects have signed up for your list, you send them on to the sales page, and some will buy.
But more will buy later, once you send them back after a bit more priming.
There are also some people who may not be sure they need that product just yet, but after thinking about it for a while, they might realize it might be a good idea.
By having them on your list and being able to follow up with them, you can remind them of your product and where to find it once they're ready to buy.
3) Follow up and build relationships Of course the purpose of having them on your list is that you can follow up with them by using the special autoresponder sequence that will also build a relationship with them while it is selling your product.
4) Sell more stuff and build a real business In fact, once they're on your list, you can sell them other stuff too! For example, that one information product is rarely enough to build a real business.
You may want to develop follow-up products and/or offer coaching or consulting and so on as an additional product.
That's where the real money is, although if you're lucky, you can also make some nice money with the main product.
Once you have a list, you can also sell your subscribers other related products, and those can be either your own products, affiliate products, or a combination.
So if you're going to go to the trouble of creating and selling an ebook, you might as well build a whole business around it instead of just going for the one-off sale.
After all, why leave money on the table.
But if you're going to invest in a web copywriter, you might as well get the whole package.
This usually includes a squeeze page, a special report or other pre-sell ethical bribe, and an email autoresponder series.
Read on to find out how those additional ingredients will help you maximize your results.
Here's the "flow" of the typical online sales process: 1) Get people to opt into your list.
In order to do that, you need to bribe them these days, and that's the purpose of the special report.
The second purpose of the special report is to pre-sell them on your information product.
Of course, it also provides some information, generally just enough to make them really want the real thing.
2) Create more buying opportunities Once your prospects have signed up for your list, you send them on to the sales page, and some will buy.
But more will buy later, once you send them back after a bit more priming.
There are also some people who may not be sure they need that product just yet, but after thinking about it for a while, they might realize it might be a good idea.
By having them on your list and being able to follow up with them, you can remind them of your product and where to find it once they're ready to buy.
3) Follow up and build relationships Of course the purpose of having them on your list is that you can follow up with them by using the special autoresponder sequence that will also build a relationship with them while it is selling your product.
4) Sell more stuff and build a real business In fact, once they're on your list, you can sell them other stuff too! For example, that one information product is rarely enough to build a real business.
You may want to develop follow-up products and/or offer coaching or consulting and so on as an additional product.
That's where the real money is, although if you're lucky, you can also make some nice money with the main product.
Once you have a list, you can also sell your subscribers other related products, and those can be either your own products, affiliate products, or a combination.
So if you're going to go to the trouble of creating and selling an ebook, you might as well build a whole business around it instead of just going for the one-off sale.
After all, why leave money on the table.
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