How to Make a Mobile Application Popular?
So you have a brand new mobile app with you? This piece of technology is of no use if you do not make sure to advertise it and inspire people to download it. This is where the concepts of mobile app marketing or mobile app advertising come into use. The opportunities created by proper marketing & advertising of a product are endless; however, it is upon an individual to adopt key elements in the strategy so as to ensure the popularity of the product. So stop and consider the listed criteria to ensure that your new mobile application is the most popular among a host of others in today's competitive mobile market.
1.Building an App Brand - Creating an app brand is the first and most important step to ensuring that a mobile application is popular. For this, the app developer must use advertising tools in order to reach out to traditional followers of the brand and enlist for them the advantages of using the newly released mobile application. Also make sure to develop a different & comparatively simpler advertising strategy to promote the application to consumers who have never heard of your brand. Building a brand taking into consideration the needs of a new audience is essential to enhance popularity of the mobile app.
2.Create a Buzz - Without buzz around a new product, the audience engagement & revenue earning also reduces. An app developer must make proper use of social networking platforms like Twitter and Facebook to create a consumer base. Device user forums and mobile app review sites must also be studied well to generate the buzz. Remember that the app using community comprises avid users of these platforms and if you are not investing your money & time here, you are probably losing out on popularity.
3.Use a QR Code - A QR code is a unique code generally found on the home page of a mobile application. A user can scan the QR code with the camera of his/her mobile device; this makes it easier to download an app and thus increase its popularity. The app developer can choose to place the QR code image on the website, email signature, blog, Facebook page, or other printed material. The idea is to make it easily accessible to app users and ensure quick spreading of the app features to make the new app more popular.
4.Offline Promotion is also Important - Merely sticking to email marketing, social networking, and selecting sites that the target audience visits for advertising a new app is not sufficient to ensure popularity of the application in the mobile market. Use techniques such as flyers and banners for letting people know about your new app. Another effective marketing strategy is to offer discounts & prizes for all users who download your app on the spot.
5.Redirect Traffic from Website to Mobile App - Every app developer must use the redirect code for all new mobile applications released in the market. This code helps all users who arrive at the app website using their mobile devices, to be redirected to the app's home page or continue with regular website browsing.
Following these simple tips during app promotion will open up a whole new world of opportunities for a new mobile application. Taking time to advertize & market a new app will not only help make it popular, but also generate increased revenues.
1.Building an App Brand - Creating an app brand is the first and most important step to ensuring that a mobile application is popular. For this, the app developer must use advertising tools in order to reach out to traditional followers of the brand and enlist for them the advantages of using the newly released mobile application. Also make sure to develop a different & comparatively simpler advertising strategy to promote the application to consumers who have never heard of your brand. Building a brand taking into consideration the needs of a new audience is essential to enhance popularity of the mobile app.
2.Create a Buzz - Without buzz around a new product, the audience engagement & revenue earning also reduces. An app developer must make proper use of social networking platforms like Twitter and Facebook to create a consumer base. Device user forums and mobile app review sites must also be studied well to generate the buzz. Remember that the app using community comprises avid users of these platforms and if you are not investing your money & time here, you are probably losing out on popularity.
3.Use a QR Code - A QR code is a unique code generally found on the home page of a mobile application. A user can scan the QR code with the camera of his/her mobile device; this makes it easier to download an app and thus increase its popularity. The app developer can choose to place the QR code image on the website, email signature, blog, Facebook page, or other printed material. The idea is to make it easily accessible to app users and ensure quick spreading of the app features to make the new app more popular.
4.Offline Promotion is also Important - Merely sticking to email marketing, social networking, and selecting sites that the target audience visits for advertising a new app is not sufficient to ensure popularity of the application in the mobile market. Use techniques such as flyers and banners for letting people know about your new app. Another effective marketing strategy is to offer discounts & prizes for all users who download your app on the spot.
5.Redirect Traffic from Website to Mobile App - Every app developer must use the redirect code for all new mobile applications released in the market. This code helps all users who arrive at the app website using their mobile devices, to be redirected to the app's home page or continue with regular website browsing.
Following these simple tips during app promotion will open up a whole new world of opportunities for a new mobile application. Taking time to advertize & market a new app will not only help make it popular, but also generate increased revenues.
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