Cost Effectiveness Of Drtv
Now that you have a product with mass appeal you need to take the step to market it to the masses. However, the step of marketing your product on television for the world to see involves a great deal of time and money. You wholeheartedly feel that your product will sell very well once it is advertised, but will it be cost effective? That's an important question to ask and one that cannot be ignored. Fortunately, DRTV is a method of advertising on television directly to the consumers. These commercials are also known as infomercials and they allow consumers to purchase the product while the commercial is airing. The following information will help you determine whether DRTV is a cost effective way to market your product.
Excellent Product
The first evaluation must be whether or not the product is an excellent product. Only good to excellent products will be advertised via DRTV because inferior products don't warrant the time or money for a DRTV campaign. A campaign for a bad product will irreparably damage a company so this is certainly something to avoid. If you have a quality product with mass appeal then DRTV is an excellent advertising option. That's because it can reach hundreds of thousands of potential customers simultaneously and save money while doing it.
Price
Traditional television advertisements are extremely expensive. However, DRTV advertising is actually much more affordable. In fact, DRTV is occasionally half the price of traditional advertising slots. Although that sounds like a big savings the cost must be evaluated and determined that it truly is a cost effective way to advertise. Economically speaking, if cost effectiveness is based on reaching 40 million potential customers but your target market is only 10 million customers then this could still be an expensive method of advertising. If your target market is 40 million or more, however, and the product truly has mass appeal then DRTV could be the right choice.
The Campaign
The next thing that must be considered is the DRTV campaign. Just airing a product on television won't sell it. There needs to be a well designed DRTV campaign that can target customers and reel them in. The most successful DRTV campaigns are the ones that show how to use the product, that have detailed descriptions of the product, testimonials, and most importantly, a call to action.
Many companies from small business to fortune 500 companies are using DRTV to advertise their products. It's the most affordable way to advertise on TV and it's effective, which is all that is necessary!
Excellent Product
The first evaluation must be whether or not the product is an excellent product. Only good to excellent products will be advertised via DRTV because inferior products don't warrant the time or money for a DRTV campaign. A campaign for a bad product will irreparably damage a company so this is certainly something to avoid. If you have a quality product with mass appeal then DRTV is an excellent advertising option. That's because it can reach hundreds of thousands of potential customers simultaneously and save money while doing it.
Price
Traditional television advertisements are extremely expensive. However, DRTV advertising is actually much more affordable. In fact, DRTV is occasionally half the price of traditional advertising slots. Although that sounds like a big savings the cost must be evaluated and determined that it truly is a cost effective way to advertise. Economically speaking, if cost effectiveness is based on reaching 40 million potential customers but your target market is only 10 million customers then this could still be an expensive method of advertising. If your target market is 40 million or more, however, and the product truly has mass appeal then DRTV could be the right choice.
The Campaign
The next thing that must be considered is the DRTV campaign. Just airing a product on television won't sell it. There needs to be a well designed DRTV campaign that can target customers and reel them in. The most successful DRTV campaigns are the ones that show how to use the product, that have detailed descriptions of the product, testimonials, and most importantly, a call to action.
Many companies from small business to fortune 500 companies are using DRTV to advertise their products. It's the most affordable way to advertise on TV and it's effective, which is all that is necessary!
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