When most airlines start out, it is usually a rough and difficult journey, but not for Scandinavian Airlines. Their ability to provide passenger air service resources is what we are referencing. Regardless of how they began, their business integrity and perseverance is what has sustained this company. Understanding the airline industry was a key component to their monetary success along with their combined skills and efforts. Acting without the fear of failure, with a specific intention, is why this company and their business succeeded. That is the legacy of Scandinavian Airlines, and we will talk more about that.rnrnDepending upon what airline you fly on the most, you may or may not have noticed a flag representing their country. This aviation tradition is rooted perhaps from a sense of pride that is natural and understandable. Scandinavian Airlines has been about sharing since the beginning when they formed as a partnership and business alliance. Today, the airline is owned by three countries; Denmark, Sweden and Norway. A significant share of this airline is actually publicly owned and funded. Throughout all of Scandinavia, SAS is the largest air carrier in the region. 30 countries, with around 180 destinations, represents the scope of the service that this airline provides. A huge part of the success for any airline is brand awareness and marketing. The marketing strategies of Scandinavian airlines during the 1950's created a widely known coup in brand awareness worldwide. One of the first routes over the North Pole was a maiden flight to Los Angeles on the western United States coast line. They then took advantage of the branding opportunity in 1957 when they introduced, "round the world service over the North Pole." This flight service included destinations such as Anchorage, Alaska; Copenhagen and Tokyo, Japan.rnrnWe often have occasion to discuss in detail, the alliances built by SAS over the years. However, it's important that we not forget about the code sharing agreements with other airlines as well. Code sharing is simply a legal agreement between two airlines to help each other out. What this means for travelers is a broader availability of flights they can use to get to their destination and revenue sharing between companies depending on who holds the ticket. A few of the airlines committed to these agreements include United Airlines, Lufthansa and Austrian Airlines. Schedule integration is another benefit of this code sharing making catching that connection flight more seamless. rnrnScandinavian airlines has seen improvements over the years because of the aggressive acquisition efforts. The global Star Alliance group of airlines is a reality because of Scandinavian Airlines. Such business associations exist to provide extra financial security and to increase the capabilities of each airline. It is much like a strength in numbers approach which is understandable in the hyper competitive world of air travel and aviation. Since the late 90s, SAS has existed as essentially four entities or divisions which include three divisions one of each of Denmark, Sweden an Norway. Lastly, there is SAS Global which is the international flight division.

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