The extent to which Custer's final battle became a cultural icon is illustrated by this cigarette trading card, which offers a fairly crude depiction of "Custer's Last Fight."

It is impossible to count how many times the Battle of the Little Bighorn has been portrayed in illustrations, motion pictures, television programs, and novels. Buffalo Bill Cody presented a reenactment of the battle as part of his traveling Wild West Show in the late 1800s, and the public's fascination with Custer's Last Stand has never waned.