For many decades movies have impacted people's lives in ways others cannot imagine. The movie industry is a powerhouse of entertainment around the world. In developed nations such as the US, Australia and Europe, people have become intrigued to find out the latest news about up-coming films. So much so that people are now becoming obsessed with finding out personal details about the actors who play these characters audiences around the world fall in love with. In developing nations such as India, films have become an outlet of hope and a way of escaping some of their harsh realities. The ‘headquarters' of film, Hollywood, has been imitated in India and they have created a film industry, Bollywood.

With the establishment of Web 2.0, people from around the world have the opportunity to create a blog or forum where they can express their views of films. There are dozens of well-established movie review sites where viewers from around the world come to see if they should see a new film or graps the general reaction. Beyond that, many websites now contain up-coming movie news. This is a venue for film buffs to acquire knowledge about what has been the latest move in Hollywood and what we can expect in our cinemas soon. Blogs and forums are great outlets not only for film buff's but also for the studios/producers. A sequal can be determined by how the audience reacted. Box office success does not mean the film was percieved well, it just means people went along one night to watch. Producers can examine these blogs and get an idea of what people like/disliked about a film or how they will react to an idea that is in the making.

Teasers or Trailers are ways of studios giving the audience a little taste of what films are about. They are design to draw viewers in and get them excited about an up-coming project. A tease mixed with news about a film is a fantastic way for anyone, with access to the web, to explore their passion for film and become immersed in such a euphoria industry.