Reva Electric Cars

103 9
The Reva electric car company was initially a joint venture between Maini Group of India and a group of Californian investors who were willing to take a gamble on this new but relatively immature market.
Even though the company has yet to report a profit, ploughing all income backing to research and development, there have been significant changes in the ownership and shareholder structure of late as Reva electric cars hit the market.
Ownership of the company In May 2010 utility and tractor manufacturer Mahindra and Mahindra of India stepped up to the mark and acquired a majority 55.
2% stake in the business.
This allowed the initial Californian investors to bail out at a relatively early stage although it is believed that with a value on the company of around USD100 million they left the company with significantly more than they invested! Even though the exact terms of the transaction were never released into the public domain informed sources believe that the offer did indeed value the company in excess of USD100 million.
However, Mahindra and Mahindra is a multibillion dollar business which is able to finance a significant investment into the Reva electric car company.
Even though a number of original partnership deals may have to be renegotiated, due to competition issues, there is no doubt that the future looks very rosy for the company.
Why has Reva been so successful? Like many of the smaller electric vehicle manufacturers around today Reva managed to tap into a growth market at a very early stage when many of the larger players were not interested in investing.
However, the company grew and developed vehicles such as the REVAi, REVA NXR, REVA NXG with many other models in the pipeline.
Initially it was very easy to spot an electric car from many miles away but companies such as Reva and the likes of Tesla Motors brought electric cars into the mainstream and increased their profile and their popularity.
Significant investments in design and development, as well as the technology, have seen the emergence of a vehicle which is very popular in the mass-market and has now become something of a status symbol.
Is this a new era for the electric car market? Even though there has been significant growth in the electric car market over the last decade many believe this is a market which is still very much in its infancy.
Governments around the world are only just waking up to the possibilities of electric travel which will reduce emissions into the environment and reduce the damage caused by traditional fuel and traditional vehicles.
Against this backdrop we have seen significant investment from governments around the world as well as various tax incentives to manufacturers and the public to push these vehicles into the mass-market.
Conclusion Reva electric cars have a very good reputation in the electric car market and the introduction of companies such as Mahindra and Mahindra into the mix has led to significant investment in design, manufacturing and the development of technology.
As a consequence the company is very much on the crest of the wave and well positioned for future growth in the electric vehicle market.
Source...
Subscribe to our newsletter
Sign up here to get the latest news, updates and special offers delivered directly to your inbox.
You can unsubscribe at any time

Leave A Reply

Your email address will not be published.