Good writing is only one part of producing copy that converts well. It involves understanding your target market and showing them why you can give them the solution to their problems. The copywriting tactics that follow have been shown to produce good results.

Whenever you're writing a copy, always remember that it's not about you. It's about your prospect, your customer, people who will spend their money to buy your product. No matter what virtues you may possess, this is much less interesting to your prospects than how your product can help them. Their concern is how this is relevant to them. People have a short attention span when it comes to hearing about someone else's greatness, so going on about this will only cause your readers to leave your page. This is why you should use the word "you" a lot more often than "I" when you're writing a copy. You are only helping your competition if your sales page talks mainly about yourself. Tell them as soon as possible what your offer will do for them. In fact, the customer should be the main subject of your copy from start to finish.

When you're writing a sales copy, you don't write like an English professor. You are simply trying to tell your prospects that your products are something they need. You're not showing off your command of the language, you are using simple language to communicate with them. You should just create copy that talks to them like a friend or relative. The more easy-going and comfortable you look to your prospect, the more confident you'll come out. You will then see that your prospects see you as a friend and not a salesman. The better you can make your prospects see the benefits of the products, the more they'll want to act on your letter. People are basically buying from your sales copy, which is like your own personal salesperson. If you make it too dry, and write like you're writing an essay, it would become too daunting for anyone to read it, let alone act on it.

Another copywriting principle is that you should be as specific as possible. This is true for your entire page, including the headline and sub headlines as well as the body. Your readers are looking for helpful information about a product, not general remarks that could mean anything. If you are offering people a solution, you have to provide them with a detailed explanation that they can understand. This will increase your credibility and make people believe what you are saying. You cannot be specific all of the time, but usually it's in your interest to deliver detailed facts as much as possible. The real deal is to having your products benefits outlines for the prospect. It is 100% worth it but may take some time to fully master.