SEO Web Design London
How To Source SEO Web Design Services In London
Do you want to boost your web site onto search engines front pages?
Have you been shopping around and gotten bamboozled by all the options on offer and the geek-speak?
Do you just want to find an honest trader of web design SEO services?
Well, look no further! Let us give you some help to cut through the jargon.
First, let's clear up what €SEO' actually means. SEO is short for €Search Engine Optimisation'. In the old days (about 1998!) this simply meant trying to make a web page more relevant for a search engine query by putting search terms in it. These were put in the META tag header section, which is invisible to the surfer. They were also, naturally, put in the body of the visible text.
One would emphasise these phrases by bolding them, making them hyperlinks and otherwise trying to make the page seem a good result for a search engine query, as far a search engine software robot was concerned.
Fast-forward to today and SEO now includes the art of getting backlinks from outside the website to pages within it, so as to seem more popular to a search engine algorithm. If one gets the mix of content and backlinks right, one's web page gets on Google's front page. If one doesn't, it simply stays on page 7 of the SERPS (Search Engine Results Pages) or worse, it gets penalised and is nowhere to be found.
So when one is looking at hiring SEO web design companies in Surrey or the UK generally, one needs to be careful to find a company which knows what Google wants and where to draw the line on its optimisation efforts. Google is constantly refining its algorithm to stop SEO web design companies and spammers from €gaming' it. It lives or dies according to the relevancy of its results. You may think your web page is great but their focus is the searcher; it is him that they must please.
A good SEO company will treat your website as if it were their own: they will work hard to push it to Google's front page but they won't do anything that might damage it long term i.e. when Google inevitably changes its algorithm, which is a fancy word for ranking system.
Here is a little secret, which Google doesn't want you to know: today's clever SEO tricks are tomorrow's means for Google to spot spam. For years it said that there was €almost nothing' a competitor could do to harm you by getting trashy backlinks to your website; now we find that a bad backlink profile can harm a weak website.
It told webmasters to use the €nofollow' attribute to link to pages which one did not wish to vote for; now we hear that particular usages of this attribute is a factor in its calculations.
Why is this?
Because Google is its search engine algorithm and it is desperate to deduce signs of quality and signs of spam, using its ranking system. It's looking for patterns, also called €footprints'. So whatever criteria tend to crop up in and around good and bad websites, as viewed by human searchers, it will incorporate into its algorithm, if it can, in due course.
That means today's best practice could next year's spam indicator, despite what Google may say today.
This is why the best SEO web design is that which, if divulged to all the world, cannot be faulted as deceitful or unnatural. A smart SEO web design services provider in Surrey realizes this and thinks long-term. It also follows Google's major guideline: write for the customer. Given them what they want and then make sure that a search engine €bot can work out that, hey, this is a good page about blue widgets.
Once you, as a customer, have figured out that you're dealing with an honest trader, all you need to do is ask them for some case studies they've done, some references, their prices and what they offer to do for that money and go from there. Good SEO costs you money because good SEO makes you money.
Want to find out more? Contact Extreme Studios, Surrey on 0208 090 2380 or http://www.extreme-studios.com. We'll be happy to answer your questions!
Do you want to boost your web site onto search engines front pages?
Have you been shopping around and gotten bamboozled by all the options on offer and the geek-speak?
Do you just want to find an honest trader of web design SEO services?
Well, look no further! Let us give you some help to cut through the jargon.
First, let's clear up what €SEO' actually means. SEO is short for €Search Engine Optimisation'. In the old days (about 1998!) this simply meant trying to make a web page more relevant for a search engine query by putting search terms in it. These were put in the META tag header section, which is invisible to the surfer. They were also, naturally, put in the body of the visible text.
One would emphasise these phrases by bolding them, making them hyperlinks and otherwise trying to make the page seem a good result for a search engine query, as far a search engine software robot was concerned.
Fast-forward to today and SEO now includes the art of getting backlinks from outside the website to pages within it, so as to seem more popular to a search engine algorithm. If one gets the mix of content and backlinks right, one's web page gets on Google's front page. If one doesn't, it simply stays on page 7 of the SERPS (Search Engine Results Pages) or worse, it gets penalised and is nowhere to be found.
So when one is looking at hiring SEO web design companies in Surrey or the UK generally, one needs to be careful to find a company which knows what Google wants and where to draw the line on its optimisation efforts. Google is constantly refining its algorithm to stop SEO web design companies and spammers from €gaming' it. It lives or dies according to the relevancy of its results. You may think your web page is great but their focus is the searcher; it is him that they must please.
A good SEO company will treat your website as if it were their own: they will work hard to push it to Google's front page but they won't do anything that might damage it long term i.e. when Google inevitably changes its algorithm, which is a fancy word for ranking system.
Here is a little secret, which Google doesn't want you to know: today's clever SEO tricks are tomorrow's means for Google to spot spam. For years it said that there was €almost nothing' a competitor could do to harm you by getting trashy backlinks to your website; now we find that a bad backlink profile can harm a weak website.
It told webmasters to use the €nofollow' attribute to link to pages which one did not wish to vote for; now we hear that particular usages of this attribute is a factor in its calculations.
Why is this?
Because Google is its search engine algorithm and it is desperate to deduce signs of quality and signs of spam, using its ranking system. It's looking for patterns, also called €footprints'. So whatever criteria tend to crop up in and around good and bad websites, as viewed by human searchers, it will incorporate into its algorithm, if it can, in due course.
That means today's best practice could next year's spam indicator, despite what Google may say today.
This is why the best SEO web design is that which, if divulged to all the world, cannot be faulted as deceitful or unnatural. A smart SEO web design services provider in Surrey realizes this and thinks long-term. It also follows Google's major guideline: write for the customer. Given them what they want and then make sure that a search engine €bot can work out that, hey, this is a good page about blue widgets.
Once you, as a customer, have figured out that you're dealing with an honest trader, all you need to do is ask them for some case studies they've done, some references, their prices and what they offer to do for that money and go from there. Good SEO costs you money because good SEO makes you money.
Want to find out more? Contact Extreme Studios, Surrey on 0208 090 2380 or http://www.extreme-studios.com. We'll be happy to answer your questions!
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